Strategic Management
II. Assessment (TOWS)
| A. Marketing 1. Product-- perceived superior quality products (freshness and taste, awards) 2. Price-- the price is reasonable for the products 3. Place-- ability to make rapid expansion 4. Promotions-- supported by a conglomerate with proven market success (QAF Group) B. HR-- core values, teamwork and professionalism, strengthen their manpower C. Finance-- sales have reached 1.7 billion PHP (US$41 million, €26.1 million) last 2011 D. Operations-- wide coverage and distribution, and top the line production (extensive territorial distributors; 6,000 loaves per day) E. Management-- portray their company’s mission by providing a fair return on shareholder investments | A. Marketing 1. Product-- limited availability/penetration to lower-end market (sachet economy) 2. Price-- higher price compare to other competitors (Creative Baker Co., Inc., Marby Food Ventures Corp. etc.) 3. Place-- no stand-alone stores 4. Promotions-- frequent use of celebrities B. HR-- the manpower is less because of the modern bread production C. Finance-- not taking risk for the diversification of the products D. Operations-- the operation is affected when the machines malfunction E. Management-- aiming for perfection | 1. Social/Cultural-- counter culture to the Filipino tradition of eating bread without any bread spread 2. Technology-- improvement on market coverage and distribution 3. Economics/Environmental-- growing economy and rising middle class 4. Political/Legal-- awarded with International Organization for Standardization ISO 9001: 2000 certifications from 2003 to 2009 and has now upgraded to ISO 9001:2008 in compliance with Quality Management System and certification for product quality excellence | 1. The superior quality products like the freshness and taste, awards were proven with International Organization for Standardization ISO 9001: 2000 certifications from
| A. Marketing 1. Product-- perceived superior quality products (freshness and taste, awards) 2. Price-- the price is reasonable for the products 3. Place-- ability to make rapid expansion 4. Promotions-- supported by a conglomerate with proven market success (QAF Group) B. HR-- core values, teamwork and professionalism, strengthen their manpower C. Finance-- sales have reached 1.7 billion PHP (US$41 million, €26.1 million) last 2011 D. Operations-- wide coverage and distribution, and top the line production (extensive territorial distributors; 6,000 loaves per day) E. Management-- portray their company’s mission by providing a fair return on shareholder investments | A. Marketing 1. Product-- limited availability/penetration to lower-end market (sachet economy) 2. Price-- higher price compare to other competitors (Creative Baker Co., Inc., Marby Food Ventures Corp. etc.) 3. Place-- no stand-alone stores 4. Promotions-- frequent use of celebrities B. HR-- the manpower is less because of the modern bread production C. Finance-- not taking risk for the diversification of the products D. Operations-- the operation is affected when the machines malfunction E. Management-- aiming for perfection | 1. Social/Cultural-- counter culture to the Filipino tradition of eating bread without any bread spread 2. Technology-- improvement on market coverage and distribution 3. Economics/Environmental-- growing economy and rising middle class 4. Political/Legal-- awarded with International Organization for Standardization ISO 9001: 2000 certifications from 2003 to 2009 and has now upgraded to ISO 9001:2008 in compliance with Quality Management System and certification for product quality excellence | 1. The superior quality products like the freshness and taste, awards were proven with International Organization for Standardization ISO 9001: 2000 certifications from