Strategic Management
AEREN FOUNDATION’S
Maharashtra Govt. Reg. No.: F-11724
PAPER NO 1 ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL AN
NAME
:
(NAME TO APPEAR ON THE CERTIFICATE)
REF NO : COURSE : MBA 3rd Semester SUBJECT: STRATEGIC MANAGEMENT
CASE STUDY : 1 The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer, its managing director reported a strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an agreement with the $ 4 billion global speciality chemical company, Lubrizol, whose wholly-owned subsididary Noveon Inc makes ‘Blazemaster’ for this purpose, Astral signed a licence agreement with Noveon to manufacturing and market its fire sprinkler system under the brand name of ‘Blazemaster’ which is a trade mark of Noveon. The company, in order to strengthen its business plans, had taken a strategic decision to enter into a techno-financial joint venture with speciality process LLC of USA, which provided if the required technical expertise for manufacturing CPVC pipes and fitting for home and industrial applications. Astral was also going for an initial public offering to further its growth plans. Q1) Explain the term strategic decision making? Q2) Explain the process of decision making? Q3) What is the basic thrust of strategic decision making? Q4) Explain in detail the issues in strategic decision making?
CASE STUDY : 2 The essence of vision is a forward-looking view of what an organization wishes to become, mission is what an organization is and why it exists. Several years ago, Peter F Drucker raised important philosophical questions related to business what is our business? What will it be? What it should be? These three questions though simply worded are in reality, the most fundamental questions that any organization can put it itself. The answers are based on an analysis of the underlying need of the
Maharashtra Govt. Reg. No.: F-11724
PAPER NO 1 ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL AN
NAME
:
(NAME TO APPEAR ON THE CERTIFICATE)
REF NO : COURSE : MBA 3rd Semester SUBJECT: STRATEGIC MANAGEMENT
CASE STUDY : 1 The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer, its managing director reported a strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an agreement with the $ 4 billion global speciality chemical company, Lubrizol, whose wholly-owned subsididary Noveon Inc makes ‘Blazemaster’ for this purpose, Astral signed a licence agreement with Noveon to manufacturing and market its fire sprinkler system under the brand name of ‘Blazemaster’ which is a trade mark of Noveon. The company, in order to strengthen its business plans, had taken a strategic decision to enter into a techno-financial joint venture with speciality process LLC of USA, which provided if the required technical expertise for manufacturing CPVC pipes and fitting for home and industrial applications. Astral was also going for an initial public offering to further its growth plans. Q1) Explain the term strategic decision making? Q2) Explain the process of decision making? Q3) What is the basic thrust of strategic decision making? Q4) Explain in detail the issues in strategic decision making?
CASE STUDY : 2 The essence of vision is a forward-looking view of what an organization wishes to become, mission is what an organization is and why it exists. Several years ago, Peter F Drucker raised important philosophical questions related to business what is our business? What will it be? What it should be? These three questions though simply worded are in reality, the most fundamental questions that any organization can put it itself. The answers are based on an analysis of the underlying need of the