Strategic Management

Topics: Strategic management, Strategic planning, Organization / Pages: 8 (1901 words) / Published: Jun 18th, 2013
Nerissa Lee
Bus 105
Kimberly McDuffie
Strategic Management
May 9, 2013
Miller-Motte College Online

Strategic Management

I. Introduction: I choose this topic because Strategic Management is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving. I believe that strategic management should be something that every business professional should seek to perfect in their day to day decision making. II. Body: A. What is Strategic Management? a. Definition b. What does it involve? B. Strategic Management Process c. Assessing the external environment d. Assessing internal capacity. e. Developing goals and objectives f. Implementing the plan g. Measuring progress and revising the plan C. Why Do It?

III. Conclusion: Organization existed in a static environment in which no change was necessary or desired; there would be no need for strategic planning. But, our environment is changing -demographically, economically, and culturally. Thus, strategic planning is both a reaction to, and a tool for adapting to, those changes and creating an organization 's future within the context of change.

Strategic Management

Organizations today face many problems and issues whether they are operational, strategic, or maybe even financial just to name a couple. With that being said strategic Management is a necessary tool for an organization to succeed if they plan to sustain their existence in today’s highly competitive society. In my opinion Strategic Management can be described as a set of managerial actions which come from a game plan designed to enhance a company by attracting customer s, competition successfully, conducting day to day operations and also achieving targeted objectives.



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