Strategic Management

Topics: Strategic management, Levi Strauss & Co., Marketing Pages: 11 (3164 words) Published: April 14, 2013
1.0 Introduction

Strategic management mentions towards the art of design of industry business at the top potential level. It stays as the responsibility of business’s leader or leaders. Strategic management emphases on structure a compact fundamental organization to the business that will consequently be fleshed out over the mutual determinations of each individual employed that leads to successful planned association has formulating plan using for the company to be achieve for what it sets out to do. Business leaders must take the creativity action to fix out how the business must function and drive, but they must also be self-motivated in answering to requirements and necessities as they rise. Operative planned organization is flexible and lively, empowering businesses to transfer rapidly in response to new encounters, and substitute variety types of concepts and observes with developments that can help encounter new desires as they present themselves.

Levi Strauss & Co (LS&Co) endeavors in the direction of deliver the world’s spontaneous workday open, exclusive and obtainable. LS&CO, a top producer of brand, fashion attire internationally, sells khakis, jeans, slacks and sportswear via the Levi’s, Dockers, and Levi Strauss Signature brands in more than 110 countries. They also market men’s and women’s underclothing and loungewear. Levi’s jeans division stock staples were once the uniform of American youth, but LS&CO. has been waged to reconnect with the niche and expand outside US. They have transformed the products portfolio to include wrinkle free and stain resistant fabrics used in making some of its Levi’s and Dockers slacks. The Haas family (relatives of founder Levi Strauss) owns LS&CO.

2.0 Strategic Analysis:-

2.1 General Environment of Levi Strauss & Co

Levi Strauss & Co. (LS&CO) is an unique and world’s leading brand name apparel dealers with sales in more than 110 countries. There is no other business with equivalent global presence in the jeans and casual pants markets. Today’s the Levi’s brand is one of the most familiar in the world and it is registered in more than 160 countries. The company employs staff of approximately more than 8,850 people international, including approximately 1,000 people at its San Francisco, California headquarters. Levi’s Strauss & Co presently makes jeans in approximately 108 sizes and 20 finish fabrics. In year 2009 the net sales of $4.1 billion, the business is committed to building open strong heritage and brand equity as they position of the company for future progression

2.2 Vision and Mission Statement

Levi’s rely on the business which can originality revenues through the philosophies, and that our principles as a business and as traits give us an economical advantage.

Compassion – walking in other people’s shoes

Compassion creates close devotion to the world around us. We hang on and react to the needs and wants of our customers, workforces and other participants

Innovation – being faithful and advanced

Innovative life- force was begin in 1873 with the very main pair of blue jeans and it still fills all traits of our business. Over the innovative, the merchandises and practices was analysis the growth.

Honesty – doing the correct entity

Honesty means doing the correct things by our teams, brands, company and culture as a complete. Moral conduct and the public responsibility distinguish our way of performance in the business.

Resolution – standing up for what we trust

It precedes resolution to be enormous. Resolution is the nature to tell the truth and to test the hierarchy, received the preparation and predictable understanding. It means standing by our won principles and performing on our viewpoint. We are the image of the energy and actions of our time, moving public from all walks of life with an innovative spirit. Generation has worn Levi’s brand jeans, turning into a sign of...
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