What is the difference of vision and mission? This is a question that comes up a lot in the work I do with business teams as I coach them to be mission driven on a day to day basis. Why be mission driven? So they never lose sight of their greater purpose for existing in the first place. Without the unwavering focus on mission and vision it’s much too easy to get mired in the day today routine — which businesses are chock full of. Without mission and vision, businesses are boring. At times I run across companies which don’t bother to distinguish them at all: They have a separate Values Statement, but if you ask them to tell you of their Vision, and then of their Mission, they’ll give you the same answer for both questions. So what is the difference? Does it matter?
Many people mistake the vision statement for the mission statement, and sometimes one is simply used as a longer term version of the other. However they are distinct; with the vision being a descriptive picture of a desired future state; and the mission being a statement of a rationale, applicable now as well as in the