Strategic Innovation Back Bay M14828
Strategic Innovation: Back Bay Battery
In this online simulation, students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market.
Other Online Simulations
Other Online Simulations from Business
Publishing
fromHarvard
Harvard
Business
Publishing
Back Bay Battery
Strategic Innovation Simulation
Supply Chain: Root Beer Game
This version of the classic Beer Game is enhanced by powerful administrative features: instructors can run any number of configurations simultaneously in the same class; results are tracked in real time on the administrator screens and are immediately available in debriefready graphs at the end of the game.
by Clayton M. Christensen and Willy Shih
#3101
Competitive Strategy
Pricing: Universal Rental Car
Simulations re-create real-world settings to reinforce student learning. Flexible administrative options let professors set learning experiences for a range of course levels, from undergraduate to specialized graduate courses. Each simulation includes a detailed Facilitation Guide, a “how to play” video overview, and recommendations for class play and debrief.
This simulation teaches pricing principles in a dynamic setting, as students play the role of a regional marketing manager responsible for pricing a fleet of rental cars across cities in
Florida. Ideal for undergraduate and MBA courses in Marketing, Strategy, Microeconomics, and Operations Management.
Operations Management
#2093
Managing Technology
Innovation
The simulation can be taught alone or used as a complement to the Clay Christensen case, “Hewlett-Packard: The Flight of the
Kittyhawk” (A) (#606088).
Finance: M&A in Wine Country
Leadership and Teams: Everest
Students play the role of CEO at one of three wine producers:
Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities
In this online simulation, students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market.
Other Online Simulations
Other Online Simulations from Business
Publishing
fromHarvard
Harvard
Business
Publishing
Back Bay Battery
Strategic Innovation Simulation
Supply Chain: Root Beer Game
This version of the classic Beer Game is enhanced by powerful administrative features: instructors can run any number of configurations simultaneously in the same class; results are tracked in real time on the administrator screens and are immediately available in debriefready graphs at the end of the game.
by Clayton M. Christensen and Willy Shih
#3101
Competitive Strategy
Pricing: Universal Rental Car
Simulations re-create real-world settings to reinforce student learning. Flexible administrative options let professors set learning experiences for a range of course levels, from undergraduate to specialized graduate courses. Each simulation includes a detailed Facilitation Guide, a “how to play” video overview, and recommendations for class play and debrief.
This simulation teaches pricing principles in a dynamic setting, as students play the role of a regional marketing manager responsible for pricing a fleet of rental cars across cities in
Florida. Ideal for undergraduate and MBA courses in Marketing, Strategy, Microeconomics, and Operations Management.
Operations Management
#2093
Managing Technology
Innovation
The simulation can be taught alone or used as a complement to the Clay Christensen case, “Hewlett-Packard: The Flight of the
Kittyhawk” (A) (#606088).
Finance: M&A in Wine Country
Leadership and Teams: Everest
Students play the role of CEO at one of three wine producers:
Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities