Strategic Hr
COCA-COLA CO, THE IN SOFT DRINKS (WORLD)
July 2012
Downloaded from www.warc.com
SCOPE OF THE REPORT
Scope
All data sourced by Euromonitor International unless otherwise stated. All volume figures show litres in off-trade volume unless otherwise stated. All value figures show US$, RSP (retail sales prices), fixed exchange rates unless otherwise stated.
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
Soft Drinks 467 billion litres
Bottled Water 192 billion litres
Carbonates 160 billion litres
Fruit/ Vegetable Juice 61 billion litres
RTD Coffee 4 billion litres
RTD Tea 30 billion litres
Sports and Energy Drinks 15 billion litres
Asian Speciality Drinks 22 billion litres
The Coca-Cola Company, the world’s leading soft drinks company, has a stated aim to double its size over the 2010 to 2020 decade. However, with US sales on the decline and regular carbonates losing their appeal, the company needs growth to come in the BRIC countries and in low calorie drinks. In this report, Euromonitor International assesses The Coca-Cola Company’s chances of succeeding in its quest for growth.
© Euromonitor International
SOFT DRINKS: COCA-COLA CO
PASSPORT 2
Downloaded from www.warc.com
STRATEGIC EVALUATION
COMPETITIVE POSITIONING MARKET ASSESSMENT GEOGRAPHIC AND CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS
STATEGIC EVALUATION
Key company facts
Coca-Cola Co, The
Headquarters: Regional involvement: Georgia, US Global Bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, sports and energy
July 2012
Downloaded from www.warc.com
SCOPE OF THE REPORT
Scope
All data sourced by Euromonitor International unless otherwise stated. All volume figures show litres in off-trade volume unless otherwise stated. All value figures show US$, RSP (retail sales prices), fixed exchange rates unless otherwise stated.
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
Soft Drinks 467 billion litres
Bottled Water 192 billion litres
Carbonates 160 billion litres
Fruit/ Vegetable Juice 61 billion litres
RTD Coffee 4 billion litres
RTD Tea 30 billion litres
Sports and Energy Drinks 15 billion litres
Asian Speciality Drinks 22 billion litres
The Coca-Cola Company, the world’s leading soft drinks company, has a stated aim to double its size over the 2010 to 2020 decade. However, with US sales on the decline and regular carbonates losing their appeal, the company needs growth to come in the BRIC countries and in low calorie drinks. In this report, Euromonitor International assesses The Coca-Cola Company’s chances of succeeding in its quest for growth.
© Euromonitor International
SOFT DRINKS: COCA-COLA CO
PASSPORT 2
Downloaded from www.warc.com
STRATEGIC EVALUATION
COMPETITIVE POSITIONING MARKET ASSESSMENT GEOGRAPHIC AND CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS
STATEGIC EVALUATION
Key company facts
Coca-Cola Co, The
Headquarters: Regional involvement: Georgia, US Global Bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, sports and energy