Strategic Company Assessment Tool
V. ASSESSING INTERNAL ENVIRONMENT A. Assess all Functional areas using the internal checklists
Management Audit Checklist – Give an example for each response (provide justification and/or support for your answer) 1. Does the organization use strategic management concepts? | Shells 2013 goals for growing its company both up and down stream (Cite http://www.shell.com/global/aboutshell/media/news-and-media-releases/2013/competitive-and-innovative-strategy-31012013.html) | 2. Are organization objectives and goals measurable and well communicated? | Shell needs to meet a regulatory carbon capture and storage (Cite http://www.shell.com/global/aboutshell/media/news-and-media-releases/2013/competitive-and-innovative-strategy-31012013.html) | 3. Do managers at all hierarchical levels plan effectively? | (cite https://reports.reveredata.com/reports/store/freereport/coprofile/8890) | 4. Is the organization’s structure appropriate? | Shell has a hierarchical departmentalized structure which is efficient for their size (cite http://www.cogmap.com/chart/royal-dutch-shell-plc) | 5. Are job descriptions and job specifications clear? | Job descriptions on shells website clear and thorough (cite http://www.shell.com/global/aboutshell/careers.html) | 6. Is employee morale high? | | 7. Is employee turnover and absenteeism low? | | 8. Are organizational reward and control mechanisms effective? | |
Marketing Audit Checklist - Give an example for each response (provide justification and/or support for your answer) 1. Are markets segmented effectively? | | 2. Is the organization positioned well among competitors? | | 3. Has the organization’s market share been increasing? | | 4. Are present channels of distribution reliable and cost-effective? | | 5. Does the organization have an effective sales organization? | | 6. Does the organization conduct market research? | | 7. Are the organization’s products and services priced
Management Audit Checklist – Give an example for each response (provide justification and/or support for your answer) 1. Does the organization use strategic management concepts? | Shells 2013 goals for growing its company both up and down stream (Cite http://www.shell.com/global/aboutshell/media/news-and-media-releases/2013/competitive-and-innovative-strategy-31012013.html) | 2. Are organization objectives and goals measurable and well communicated? | Shell needs to meet a regulatory carbon capture and storage (Cite http://www.shell.com/global/aboutshell/media/news-and-media-releases/2013/competitive-and-innovative-strategy-31012013.html) | 3. Do managers at all hierarchical levels plan effectively? | (cite https://reports.reveredata.com/reports/store/freereport/coprofile/8890) | 4. Is the organization’s structure appropriate? | Shell has a hierarchical departmentalized structure which is efficient for their size (cite http://www.cogmap.com/chart/royal-dutch-shell-plc) | 5. Are job descriptions and job specifications clear? | Job descriptions on shells website clear and thorough (cite http://www.shell.com/global/aboutshell/careers.html) | 6. Is employee morale high? | | 7. Is employee turnover and absenteeism low? | | 8. Are organizational reward and control mechanisms effective? | |
Marketing Audit Checklist - Give an example for each response (provide justification and/or support for your answer) 1. Are markets segmented effectively? | | 2. Is the organization positioned well among competitors? | | 3. Has the organization’s market share been increasing? | | 4. Are present channels of distribution reliable and cost-effective? | | 5. Does the organization have an effective sales organization? | | 6. Does the organization conduct market research? | | 7. Are the organization’s products and services priced