Strategic Company Assessment Tool

Topics: Strategic management, Management, Organization Pages: 3 (723 words) Published: June 21, 2013
V. ASSESSING INTERNAL ENVIRONMENT

A. Assess all Functional areas using the internal checklists Management Audit Checklist – Give an example for each response (provide justification and/or support for your answer) 1. Does the organization use strategic management concepts? | Shells 2013 goals for growing its company both up and down stream (Cite http://www.shell.com/global/aboutshell/media/news-and-media-releases/2013/competitive-and-innovative-strategy-31012013.html)| 2. Are organization objectives and goals measurable and well communicated? | Shell needs to meet a regulatory carbon capture and storage (Cite http://www.shell.com/global/aboutshell/media/news-and-media-releases/2013/competitive-and-innovative-strategy-31012013.html)| 3. Do managers at all hierarchical levels plan effectively? | (cite https://reports.reveredata.com/reports/store/freereport/coprofile/8890)| 4. Is the organization’s structure appropriate?| Shell has a hierarchical departmentalized structure which is efficient for their size (cite http://www.cogmap.com/chart/royal-dutch-shell-plc)| 5. Are job descriptions and job specifications clear?| Job descriptions on shells website clear and thorough (cite http://www.shell.com/global/aboutshell/careers.html)| 6. Is employee morale high? | |

7. Is employee turnover and absenteeism low? | |
8. Are organizational reward and control mechanisms effective?| |

Marketing Audit Checklist - Give an example for each response (provide justification and/or support for your answer) 1. Are markets segmented effectively?| |
2. Is the organization positioned well among competitors?| | 3. Has the organization’s market share been increasing?| | 4. Are present channels of distribution reliable and cost-effective?| | 5. Does the organization have an effective sales organization?| | 6. Does the organization conduct market research?| |

7. Are the organization’s products and services priced...
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