Strategic Communication Plan Template Paper
E1BOTH_1
12/04/2008
177
Strategic Communications Plan Template
Mission Statement
20- to 25-Word Organization Description
Program Goals
177
E1BOTH_1
12/04/2008
178
178
Strategic Communications Plan Template
Strategic Communications Plan Outline
Step One: Conduct a Situation Analysis A. Examine the External Environment B. Examine the Internal Environment C. Strengths, Weaknesses, Opportunities, Threats D. Analyze the SWOT Step Two: Connect with Your Audience A. Audience Identification B. Audience Profile C. Select Priority Audiences Step Three: Communications Objectives Step Four: Tailor Messages A. Persuasive Messages B. Put a Human Face on the Work Step Five: Develop Appropriate Strategies and Vehicles A. …show more content…
Strategy for Evaluation
Define the purpose of the evaluation. What activities are you planning to evaluate? Will you be measuring communication activities or communication impact? Who is the target audience?
Who will be on the evaluation team?
List the measurable aspects of your communications objectives in the first column and indicate how you intend to measure those aspects in the second column.
E1BOTH_1
12/04/2008
205
Strategic Communications Plan Template
205
B. Develop Outcome Measures
Reexamine the communications objectives you created. List 3 measurable activities and 3 measurable impacts below. If need be, revise the communications objective to be sure you are measuring both impact and activities.
Communications Objective 1
Activities to Measure: 1. 2. 3. Impacts to Measure: 1. 2. 3. State or revise the communications objective to demonstrate impact:
Communications Objective 2
Activities to Measure: 1. 2. 3. Impacts to Measure: 1. 2. 3. State or revise the communications objective to demonstrate
12/04/2008
177
Strategic Communications Plan Template
Mission Statement
20- to 25-Word Organization Description
Program Goals
177
E1BOTH_1
12/04/2008
178
178
Strategic Communications Plan Template
Strategic Communications Plan Outline
Step One: Conduct a Situation Analysis A. Examine the External Environment B. Examine the Internal Environment C. Strengths, Weaknesses, Opportunities, Threats D. Analyze the SWOT Step Two: Connect with Your Audience A. Audience Identification B. Audience Profile C. Select Priority Audiences Step Three: Communications Objectives Step Four: Tailor Messages A. Persuasive Messages B. Put a Human Face on the Work Step Five: Develop Appropriate Strategies and Vehicles A. …show more content…
Strategy for Evaluation
Define the purpose of the evaluation. What activities are you planning to evaluate? Will you be measuring communication activities or communication impact? Who is the target audience?
Who will be on the evaluation team?
List the measurable aspects of your communications objectives in the first column and indicate how you intend to measure those aspects in the second column.
E1BOTH_1
12/04/2008
205
Strategic Communications Plan Template
205
B. Develop Outcome Measures
Reexamine the communications objectives you created. List 3 measurable activities and 3 measurable impacts below. If need be, revise the communications objective to be sure you are measuring both impact and activities.
Communications Objective 1
Activities to Measure: 1. 2. 3. Impacts to Measure: 1. 2. 3. State or revise the communications objective to demonstrate impact:
Communications Objective 2
Activities to Measure: 1. 2. 3. Impacts to Measure: 1. 2. 3. State or revise the communications objective to demonstrate