Strategic Choice and Evaluation

Topics: IPhone, IPod, ITunes Store, IPhone OS, Steve Jobs, ITunes / Pages: 6 (1419 words) / Published: Oct 20th, 2011
Strategic Choice and Evaluation STR 581
University of Phoenix

Abstract
Identifying a organizations alternatives is a concern for most major companies. The starting point is in strategic analysis, this is process that managers use to evaluate and select their competitive advantages which will help separate them from their competition in the market. Leading organizations shoulc “choose among alternative grand strategies to guide a the firms activities, particularly when they are tyining to decide about broadening the scope of the firms activities beyond its core business (Pearce and Robinson, 2011).
Apple is company that is known for their innovation and brand recognition. You can easily identify their products in the stores and they make sure that their products work together. In this market, Apple must focus on how to maintain their status as the next generation technology leaders. There are similar products and new products entering into the market that is challenging Apple to further expand their vision. As Apple continues to grow in this downward market, they will need to make sure they grow at a pace that will not endanger their brand identity or their potential revenue growth. In this paper Team C will evaluate the strategic choices and evaluation that Apple will need to consider to realize growth.

Generic Strategy

Apple is known for its deep thought and innovation. The company is able to sustain market leadership by leveraging generic strategy. Apple leveraged the generic strategy in all the three areas, which includes

1. Low-cost Leadership - Apple has the benefit of leveraging its big and established supply chain to produce the products at cheaper price. Being the mass producer of products like iPhone and iPod, the company can strike an efficient



References: Pearce, J. A., II, Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin. CRM Editors. 2011. Retrieved from http://www.insidecrm.com/features/strategies-apple-loyal-customers/ Reference Pearce, J. A., & Robinson, R. B. (n.d.). Strategic Management. Formulation, Implementation, and Control (12th ed.). New York, NY: McGraw-Hill

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