March 28, 2011
Professor C. Dix
Strategic Audit of Crowley Maritime Corporation
Crowley Maritime Corporation is a U.S. owned and operated marine solutions, transportation and logistics company providing services in domestic and global markets through six operating lines of business: Latin America liner services; logistics; marine contract solutions; deep sea petroleum transportation; Puerto Rico/Caribbean liner services and petroleum transportation, distribution and sales in Alaska. Crowley supports all six of their principal business divisions with centralized corporate operations, collectively with purchasing, human resources, information technology, training, public relations advertising, travel and facilities development. As well, they repeatedly make available vessel devise, construction management and vessel management services for company-owned vessels that are contracted for use in their operating ranks of business.
Poor financials due to debt load, first losses since 1959, price/earnings ratio is negative. Crowley Maritime will lay-off 120 employees out of their Jacksonville, Florida commencing April 30, 2011. The Puerto Rico location persists to show losses.
To be a leader in our markets by providing world class services that ensures long-term company durability.
Safety first on all occasions, while protecting the environment and being conscious of and correcting any possible dangers.
Behave with honesty and fairness as we treat each other with dignity and respect.
To endorse sincerity, loyalty, and assurance while simultaneously doing what is most excellent for the total company.
To handle all transactions justly.
To always demonstrate a “can do” approach to business and offer dependable services.
Make available training and growth opportunities to employees while promoting success and liability.
Create well-built client relations while keeping commitments and offering