Strategic audit

Topics: Asset, Balance sheet, Federal government of the United States, Robot, Robotics / Pages: 18 (4381 words) / Published: Dec 1st, 2013
Strategic Audit for iRobot Corporation Case Study

I. CurrentSituation
A. CurrentPerformance iRobot designs and builds robots that make a difference in the home, field and workplace. iRobot was founded in 1990 in Delaware, Massachusetts and it was the first company to introduce robots into the life of the household and make the robots part of their daily life. In comparison to the other products, home products were the most successful ones. Some of the iRobot’s products are: Roomba (vaccum cleaning), Scooba (floor cleaning), Brava (floor mopping) – home products; PackBot, SUGV, Warrior, etc. – Defense and Security products; iRobot Aware 2 robot intelligence software, Robot Developers Kit – developer products.
According to iRobot Third Quarter Financial Report: Home Robot revenues increased by 16% in the third quarter compared to one year ago. For the first nine months of 2013 were recorded revenues of $361.1 million, net income of $24.5 million, earnings per share (EPS) of $0.84, Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) of $49.4 million.
In this report were also included expectations for the coming three months until the end of the fiscal year 2013. The table below shows what iRobot expects to achieve until end of December 2013 and what was achieved the previous year, 2012.
Fiscal Year 2013:



$485 - $490 million

$485 - $495 million
Earnings Per Share

$0.90 - $0.95

$0.88 - $1.00
Adjusted EBITDA

$58 - $61 million

$55 - $61 million

iRobot focuses on four core technology areas:
Advanced Platforms
Human-Robot Interaction
Collaborative Systems
Semi-Autonomous Systems

B.Strategic Posture

1. Mission iRobot mission statement is:
“Build cool stuff. Deliver great products. Make money. Have fun. Change the world.”
This is a really inspirational


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