Strategic Analysis Report

Topics: Strategic management, Strategic planning, Management Pages: 19 (4520 words) Published: August 22, 2013
Strategic Analysis Report

Nav-Star Consultants

Prepared for: Michael Lloyd (Tutor) Authors: Stephen Hill (7136196) Rohan Dwyer (6825079) Natalie Fraser (8382719) Vivian Ng (7660162) Due: 25/05/2012 Word Count: 2385 Tutorial: Thursday 1800-1900

Qantas Head Office 203 Coward Street Mascot NSW 2020 Ph: (02) 9691 3636 Fax: (02) 8222 4700

MGB309: Strategic Management

Semester 1, 2012

Contents
1 2 3 Preface ............................................................................................................................................. 2 Executive Summary .......................................................................................................................... 3 Two Potential Strategies .................................................................................................................. 4 3.1 Global Strategy ....................................................................................................................................... 4 Integration Strategy ..................................................................................................................... 4-5 Global Standardisation Strategy ..................................................................................................... 5

3.1.1 3.1.2 3.2

Functional Strategy ............................................................................................................................. 5-6 HR Strategy...................................................................................................................................... 6 Operational Strategy .................................................................................................................... 6-8

3.2.1 3.2.2 4 5

Comparison and Evaluation .......................................................................................................... 8-9 Recommendations ........................................................................................................................... 9 5.1 5.2 5.3 Distinguish from Competition .............................................................................................................. 10 Two Key Elements ........................................................................................................................... 10-11 Boundary Condition ........................................................................................................................ 11-12

6 6

Reference List .......................................................................................................................... 133-15 Appendices ................................................................................................................................... 166 6.1 Appendix 1 ........................................................................................................................................... 166 6.2 Appendix 2 ............................................................................................................................................... 7

List of Tables
Table 1: Formulated Strategies ...........................................................................................................8-9

1|Page Nav-Star Consultants

MGB309: Strategic Management

Semester 1, 2012

1 Preface
The Qantas Group announced on the 22nd of May, 2012 that it would be restructuring Qantas International and Qantas Domestic as separate entities and with new management in some areas of the group. Additionally heavy maintenance was consolidated to Avalon and Brisbane with Tullamarine in Melbourne closing by August 2012 (Qantas, 2012). This report considers the position of Qantas as at 1st May 2012 but considers this announcement justification of the report’s recommendations.

2|Page Nav-Star Consultants

MGB309: Strategic Management

Semester 1, 2012

2

Executive Summary
The dynamic nature of...
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