Strategic Analysis: New York Fries

Topics: Strategic management, French fries, Poutine Pages: 17 (1131 words) Published: November 27, 2014
Case Title: New York Fries

Student: Sanaa Zaheer

Decision Maker:

OPERATIONAL MODEL – Part 1

Primary Model: operational excellence

Core Competency
Achieved
Proof of Achievement
Fast costumer service
Yes
Not shown

Brand identity
Yes
Known worldwide

Low cost
Yes
Made for middle income families

Secondary Model: costumer’s intimacy

Problem solving proficiency
Skills in customer needs
Customer relationship mind set
PROBLEM/ISSUES and CAUSES - Part 2

What: international growth of business

Why: management issues
Political/legal problem
Recession

When: immediately

COMMON DECISION CRITERIA – Part 3

Upon what basis will you make your decisions about your alternatives?

For each criterion you must indicate in both qualitative and quantitative terms what the metrics (measurements) are. A sampling is provided.

Cost
Customer satisfaction
Return on investment
Employee morale
Market share – grow market share
Corporate image
Capacity
Ease of implementation
Delivery time
Synergy
Risk
Ethics
Cash flow
Flexibility
Inventory turn
Safety
Productivity
Visual appeal – food must look appetizing
Staff turnover
Obsolescence
Quality – no chemical used. Made from raw products
Cultural sensitivity – meat products are not ideal in India Growth rate
Motivation
Quantity
Goodwill
Profit – increase number of franchisees & fully owned business to increase profit Competitive Advantage

Issues – Part 4

Immediate
Basic
Growth
Management
Loss of business

INDUSTRY ANALYSIS – Part 5

The Industry Size-up

1. What are the revenues for the industry?
Not specified

2. How does the industry generate revenue?
Hot dogs
Fries
Poutine
Burgers
Drinks
Toppings

3. What are the costs associated with generating revenue for the industry? Labor
Suppliers
machinery

4. How competitive is the industry – based on what factors? (Porter’s) High

Competitive Overview

1. How many companies in the industry?
Many but are majority are small companies

2. What market share does each company have?
Not shown

3. What are the different inputs used and how do they contribute to differentiating products? Different types of French fries and poutine

4. What are the strengths and weaknesses of each competitor? (Worksheet 5)

Customer Overview (Worksheet 6)

QUANTITATIVE AND FINANCIAL ANALYSIS – Part 6

Refer to page 11 of the Survival Guide for definitions.

Some examples of the questions you should be asking and the material you should be analyzing are:

Market size
Market share
Revenue(s)
Revenue contribution by product
Profit contribution
Profitability
Growth analysis
Operating costs
Cost of goods
Breakeven
Financial Ratio Analysis

This is best executed using Excel. Please attach your work.

POTENTIAL SOLUTIONS - Part 7

At this point you have several ideas as to the solution for the problem you’ve identified. Now you need to analyze the potential solutions to determine which one will best solve the problem.

To do effectively do this you will need to:

List the key advantages and disadvantages of each solution. For each alternative you must:

Complete an Alternative Pros/Cons review (Worksheet 6)
Complete the Alternative Analysis Matrix (Worksheet 7). All sections must be completed. Utilize quantitative info as applicable

Failure to do so will result in a mark of zero.

PREFERRED ALTERNATIVE – Part 8

Now that you’ve analyzed all of the potential solutions, it is time to develop your preferred solution and provide in-depth rationale.

Below is a listing of the areas that must be covered. This is provided for you in Work Package A – Preferred Alternative.

1. Overview of Solution
2. Fit With Operational Model
3. Relation to Causes
4....
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Strategic Analysis
  • Strategic Analysis and Strategic Management Essay
  • Analysis Of The New York Poets Essay
  • Analysis of Gangs of New York Essay
  • New York, New York Essay
  • Rising Sea Levels in New York City Essay
  • New York City Transit Analysis Essay
  • Developing an International Growth Strategy at New York Fries Essay

Become a StudyMode Member

Sign Up - It's Free