Case Title: New York Fries
Student: Sanaa Zaheer
OPERATIONAL MODEL – Part 1
Primary Model: operational excellence
Proof of Achievement
Fast costumer service
Made for middle income families
Secondary Model: costumer’s intimacy
Problem solving proficiency
Skills in customer needs
Customer relationship mind set
PROBLEM/ISSUES and CAUSES - Part 2
What: international growth of business
Why: management issues
COMMON DECISION CRITERIA – Part 3
Upon what basis will you make your decisions about your alternatives?
For each criterion you must indicate in both qualitative and quantitative terms what the metrics (measurements) are. A sampling is provided.
Return on investment
Market share – grow market share
Ease of implementation
Visual appeal – food must look appetizing
Quality – no chemical used. Made from raw products
Cultural sensitivity – meat products are not ideal in India Growth rate
Profit – increase number of franchisees & fully owned business to increase profit Competitive Advantage
Issues – Part 4
Loss of business
INDUSTRY ANALYSIS – Part 5
The Industry Size-up
1. What are the revenues for the industry?
2. How does the industry generate revenue?
3. What are the costs associated with generating revenue for the industry? Labor
4. How competitive is the industry – based on what factors? (Porter’s) High
1. How many companies in the industry?
Many but are majority are small companies
2. What market share does each company have?
3. What are the different inputs used and how do they contribute to differentiating products? Different types of French fries and poutine
4. What are the strengths and weaknesses of each competitor? (Worksheet 5)
Customer Overview (Worksheet 6)
QUANTITATIVE AND FINANCIAL ANALYSIS – Part 6
Refer to page 11 of the Survival Guide for definitions.
Some examples of the questions you should be asking and the material you should be analyzing are:
Revenue contribution by product
Cost of goods
Financial Ratio Analysis
This is best executed using Excel. Please attach your work.
POTENTIAL SOLUTIONS - Part 7
At this point you have several ideas as to the solution for the problem you’ve identified. Now you need to analyze the potential solutions to determine which one will best solve the problem.
To do effectively do this you will need to:
List the key advantages and disadvantages of each solution. For each alternative you must:
Complete an Alternative Pros/Cons review (Worksheet 6)
Complete the Alternative Analysis Matrix (Worksheet 7). All sections must be completed. Utilize quantitative info as applicable
Failure to do so will result in a mark of zero.
PREFERRED ALTERNATIVE – Part 8
Now that you’ve analyzed all of the potential solutions, it is time to develop your preferred solution and provide in-depth rationale.
Below is a listing of the areas that must be covered. This is provided for you in Work Package A – Preferred Alternative.
1. Overview of Solution
2. Fit With Operational Model
3. Relation to Causes
Please join StudyMode to read the full document