Strategic Analysis for Best Coffee China
STRATEGIC ANALYSIS FOR BEST COFFEE CHINA
Linda Qin
Bachelor of Economics,
Guangdong University of Foreign Studies, 1996
PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
In the
Faculty
of
Business Administration
O Linda Qin 2004
SIMON FRASER UNIVERSITY
Fall 2004
All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author.
APPROVAL
Name: Linda Qin
Degree: Master of Business Administration
Title of Project: Strategic Analysis for Best Coffee China
Examining Committee:
Chair: Dr. Neil R. Abramson
Senior Supervisor
Associate Professor
Dr. David C. Thomas
Second Senior Supervisor
Professor
Date DefendedIApproved:
SIMON FRASER UNIVERSITY
PARTIAL COPYRIGHT LICENCE
The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users of the Simon Fraser University Library, and to make partial or single copies only for such users or in response to a request from the library of any other university, or other educational institution, on its own behalf or for one of its users.
The author has further granted permission to Simon Fraser University to keep or make a digital copy for use in its circulating collection.
The author has further agreed that permission for multiple copying of this work for scholarly purposes may be granted by either the author or the Dean of Graduate Studies.
It is understood that copying or publication of this work for financial gain shall not be allowed without the author's written permission. \
Permission for public performance, or limited permission for private scholarly use, of any multimedia materials forming part of this work, may have been granted by the author. This information may be found on the separately catalogued multimedia material and in the signed
Linda Qin
Bachelor of Economics,
Guangdong University of Foreign Studies, 1996
PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
In the
Faculty
of
Business Administration
O Linda Qin 2004
SIMON FRASER UNIVERSITY
Fall 2004
All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author.
APPROVAL
Name: Linda Qin
Degree: Master of Business Administration
Title of Project: Strategic Analysis for Best Coffee China
Examining Committee:
Chair: Dr. Neil R. Abramson
Senior Supervisor
Associate Professor
Dr. David C. Thomas
Second Senior Supervisor
Professor
Date DefendedIApproved:
SIMON FRASER UNIVERSITY
PARTIAL COPYRIGHT LICENCE
The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users of the Simon Fraser University Library, and to make partial or single copies only for such users or in response to a request from the library of any other university, or other educational institution, on its own behalf or for one of its users.
The author has further granted permission to Simon Fraser University to keep or make a digital copy for use in its circulating collection.
The author has further agreed that permission for multiple copying of this work for scholarly purposes may be granted by either the author or the Dean of Graduate Studies.
It is understood that copying or publication of this work for financial gain shall not be allowed without the author's written permission. \
Permission for public performance, or limited permission for private scholarly use, of any multimedia materials forming part of this work, may have been granted by the author. This information may be found on the separately catalogued multimedia material and in the signed