Strama paper- Traders Hotel Manila

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III

Strama paper-Traders Hotel Manila →

I. EXECUTIVE SUMMARY

With continues growth of the hotel industry in the Philippines, there are no doubt at the growing demand of travel and tourism in the country. People awareness has increased due to the campaign being done by the different channels of the industry, specifically, the department of tourism, airlines and hotels.

Traders Hotel is located on Roxas Boulevard and overlooking picturesque Manila Bay, Traders Hotel is the ideal place to see the best that Manila has offer. It is under their main brand Shangri-La hotels that are very much known for the number of prestigious hotels locally even internationally.

An assessment of the company’s external and internal environment reveals that it still needs to pursue on continuous development of facilities and services, develop good advertising campaign and powerful promotions, explore areas of concentration and recruit faculty that will best help in developing the company. The rest of the paper would explain the stated findings in detail. A presentation and discussion of the various frameworks and tools of analysis were also included.

II. INDUSTRY ANALYSIS

· Economic Forces

Based on the preliminary results of the 2006 Census of Philippine Business and Industry conducted nationwide, with 2006 as the reference year, the Philippines Gross revenue earned in 2006 for hotels and restaurants sector reached Php93.5 billion. Hotels, camping sites and other provisions of short-stay accommodation generated only Php34.2 billion (36.6%). Cost for operating the industry summed up to 69.2 billion. hotels, camping sites and other provisions of short-stay accommodation with almost Php24.1 billion. Revenue-cost ratio, the revenue generated per P1 cost, amounted to Php1.35. Among industries, hotels, camping sites and other provisions of short-stay accommodation recorded the highest indicating Php1.42 revenue per P1 cost. Value added was estimated at

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