Str 581 Innovation Strategy
Innovation Strategy
STR/581
April 22, 2013
INNOVATION STRATEGY Team C has chosen Apple Corporation to use for this assignment.“Apple is the innovator for consumer technology” according to a March 2013 article on Forbes.com titled "Apple Cash, Margins And Innovation: The Obvious Strategy.” Apple did not invent the music player, computer nor cellular phone but has made their products so recognizable that is difficult to have a conversation regarding the latter without including the Apple brand. Their innovation strategies have resulted in the popularity of iPods, iPhones, iPads and iTunes. As this company continues to push boundaries, “it is anticipated that Apple will introduce an iWatch which is speculated to provide alert messages such as texts, emails or incoming calls this year and an iTelevision with IOS interface next year”("Apple Cash, Margins And Innovation: The Obvious Strategy", 2013). Apple has built an Innovation Factory – one that harnesses creativity in its people, stimulating new ideas, and launching successful, profitable new …show more content…
Focusing on just one of these approaches can limit the company in the marketplace and ultimately lead to a negative consumer opinion. If a company continues to focus on breakthrough technologies then they are not focusing on ways to improve their previously released products. Failure to maintain and update products out on the market will frustrate users as the competition maybe be making slick new but subtle changes all the time. If Apple for example were to have released the iPhone and never followed up with software updates or new options like iMessage and Siri then the glamour and awe surrounding the release of the phone would have died out and consumers would have moved on to the competition for those incremental
STR/581
April 22, 2013
INNOVATION STRATEGY Team C has chosen Apple Corporation to use for this assignment.“Apple is the innovator for consumer technology” according to a March 2013 article on Forbes.com titled "Apple Cash, Margins And Innovation: The Obvious Strategy.” Apple did not invent the music player, computer nor cellular phone but has made their products so recognizable that is difficult to have a conversation regarding the latter without including the Apple brand. Their innovation strategies have resulted in the popularity of iPods, iPhones, iPads and iTunes. As this company continues to push boundaries, “it is anticipated that Apple will introduce an iWatch which is speculated to provide alert messages such as texts, emails or incoming calls this year and an iTelevision with IOS interface next year”("Apple Cash, Margins And Innovation: The Obvious Strategy", 2013). Apple has built an Innovation Factory – one that harnesses creativity in its people, stimulating new ideas, and launching successful, profitable new …show more content…
Focusing on just one of these approaches can limit the company in the marketplace and ultimately lead to a negative consumer opinion. If a company continues to focus on breakthrough technologies then they are not focusing on ways to improve their previously released products. Failure to maintain and update products out on the market will frustrate users as the competition maybe be making slick new but subtle changes all the time. If Apple for example were to have released the iPhone and never followed up with software updates or new options like iMessage and Siri then the glamour and awe surrounding the release of the phone would have died out and consumers would have moved on to the competition for those incremental