STPD Analysis of Mahindra Company

Topics: Four-wheel drive, Sport utility vehicle, Station wagon Pages: 3 (934 words) Published: September 3, 2013
Mahindra & Mahindra Limited (M&M)
It is an Multinational automobile manufacturing  corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in the Republic of India. It is a part of Mahindra group, an Indian conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra andJ.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed immigrated to Pakistan. The company changed its name to Mahindra & Mahindra in 1948. It is ranked #21 in the list of top companies of India in Fortune in 2011. The Mahindra XUV 500 is a Sports Utility Vehicle (SUV) produced by the Indian automobile company Mahindra & Mahindra[1]and was launched in September 2011 and by June 2012 the XUV 500 was available in 19 cities in India. Before it was launched, it was code named 'W201'. [2] The XUV500 was designed and developed at Mahindra's design and vehicle build center in Nashik and Chennai, and is manufactured in Mahindra's Chakan & Nashik plant, India.[3] It is the first monocoque chassis based vehicle from the company.[4] To meet the growing demand of its hot selling model XUV 500, M & M plans to increase the monthly production to 5000 units by Sept-Oct 2012.[5] Despite being highly popular in India, it is less known in other countries as much as theMahindra Scorpio is. But the XUV500 witnessed a steep rise in the South African market with sales crossing 1200 units.[6]Mahindra’s XUV 500 secured first place in the 2012 Desert Storm Rally - one of India’s toughest tests for both man and machine. Apart from that, the XUV500 also set three special stages ablaze by clocking the fastest time in each. Eighteen months later, the XUV500 was born amidst carefully calibrated hype. That build-up and consequent anticipation has translated into 35,000 XUV500s being sold in the first year and another 14,000 buyers on a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Analysis of companies Essay
  • Company Analysis Essay
  • company analysis Essay
  • Mahindra E20 Case analysis Essay
  • Mahindra Essay
  • Mahindra Essay
  • Mahindra Essay
  • Scorpio

Become a StudyMode Member

Sign Up - It's Free