STP analysis on sunsilk

Topics: Marketing, Product differentiation, Hairdressing Pages: 75 (2212 words) Published: June 3, 2014

STP Analysis
On
Sunsilk

Submitted To:
Afreen Choudhury
Senior Lecturer,
Department of Business Administration
East West University

Submitted By:

Letter of Transmittal
August 1, 2012

Afreen Choudhury
Senior Lecturer
East West University

Subject: Submission of internship report

Dear Madam,

We would like to take this opportunity to thank you for the guidance and support you have provided me during the course of this report. Without your help, this report would have been impossible to complete. To prepare the report we collected what we believe to be most relevant information to make our report as reliable as possible. We have concentrated our best effort to achieve the objectives of the report and hope that our endeavor will serve the purpose. The practical knowledge and experience gathered during report preparation will immeasurably help in our future professional life. We request you to excuse us for any mistake that may occur in the report despite of our best effort. We would really appreciate it you enlighten us with your thoughts and views regarding the report. Also, if you wish to enquire about an aspect of our report, we would gladly answer your queries.

Thank you again for your support and patience.

Yours Sincerely,

Masum Billah
ID # 2011-2-10-131

Md. Rokib Uddin
ID # 2008-2-10-101

Md. Rezaul Karim
ID # 2012-1-10-108

Md. Mehedi Hasan Sabbir
ID # 2012-1-10-122

Acknowledgement

Prosperous conclusion of any course requires support from various personnel and we were fortunate enough to have that support, direction, and supervision in every aspect from our teacher and friends. First of all we would like to thank beyond measure grace and deep kindness of the Almighty Allah. We like to express our deep sense of thankfulness to our faculty of our MKT-101 course Afreen Choudhury, Senior lecturer, East West University for her frank encouragement as well as guidance in preparing this report.

Table of Content

SL. No
Topic Name
Page No.

Executive Summary

Chapter-1
Introduction
1
1.1
Company Overview
1
1.1.1
SWOT Analysis
1
1.2
Product Overview
2
1.2.1
The range consists of sunsilk
3
1.3
Industry Overview
6
Chapter-2
STP Analysis
7
2.1
Segmentation
7
2.2
Market Targeting
8
2.3
Positioning
9
Chapter-3
Conclusion
11

Executive Summary

Unilever is an Anglo-Dutch company, with a history of grand operation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Unilever brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Unilever Bangladesh Limited has five departments to carry out all the organizational functions. Our report is on “STP Analysis on Sunsilk”.This report is designed in three chapters. Initially the opening words about the report were described in the first segment titled “Introduction” where we discuss about “Overview of Unilever” contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure. Next chapter is on STP analysis. And in last part we give the conclusion and Bibliography.

Introduction:

The main objective of this report is to have an assessment about STP analysis. How they manage all their market segmentation, Target market and their positioning. Here we give...
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