Storytelling Business Presentation
Storytelling (Synetics)
Using Stories to Inspire
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Executive Summary
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element. Often delivered in a simply and personally through the telling of stories.
The main goal of this document is show how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, this approach gives you a process for finding, developing, and using their own stories, including how to: Gain people 's trust using three different kinds of stories, shift from everyday thinking into story thinking, help shape group decisions and actions.
Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations.
Table of Contents
Introduction | | 1 | Personal Analogy | | | | Who I am | 1 | | Why I am here | 2 | | | | Fantasy Analogy | | | | Teaching | 2 | | Vision | 3 | | | | Symbolic Analogy | | | | Values in Action | 4 | | I know what are you Thinking | 4 | | | | Recommendations | | 4 | Conclusion | | 5 | References | | 6 | Appendices | | | | Appendix One – Personal Analogy | 7 | | Appendix Two – Story telling Development | 8 | | Appendix Three – Fantasy Analogy | 9 | | | |
Introduction: Story-telling
How many times have you been captivate by a good story? Think about this for a minute, because it may be more often than you think. How many times have you
Using Stories to Inspire
-------------------------------------------------
Executive Summary
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element. Often delivered in a simply and personally through the telling of stories.
The main goal of this document is show how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, this approach gives you a process for finding, developing, and using their own stories, including how to: Gain people 's trust using three different kinds of stories, shift from everyday thinking into story thinking, help shape group decisions and actions.
Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations.
Table of Contents
Introduction | | 1 | Personal Analogy | | | | Who I am | 1 | | Why I am here | 2 | | | | Fantasy Analogy | | | | Teaching | 2 | | Vision | 3 | | | | Symbolic Analogy | | | | Values in Action | 4 | | I know what are you Thinking | 4 | | | | Recommendations | | 4 | Conclusion | | 5 | References | | 6 | Appendices | | | | Appendix One – Personal Analogy | 7 | | Appendix Two – Story telling Development | 8 | | Appendix Three – Fantasy Analogy | 9 | | | |
Introduction: Story-telling
How many times have you been captivate by a good story? Think about this for a minute, because it may be more often than you think. How many times have you
References: Simmons, Amacom; 1 edition (May 16, 2007). Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact.