STORE LAYOUT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOUR AT CONVENIENCE STORES IN KWA MASHU
STORE LAYOUT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOUR
AT CONVENIENCE STORES IN KWA MASHU
By
Tshepo Peter Tlapana
(National Diploma: Marketing; B. Tech: Marketing)
Dissertation submitted in partial fulfillment of the requirement for the
Masters Degree in Technology (Marketing)
Marketing, Retail and Public Relations Department,
Durban University of Technology
____________________________
APPROVED FOR FINAL SUBMISSION
AUGUST 2009
_________________
_______________
Dr H. L. Garbharran (B.A, Hons, M.P.A., D.P.A)
DATE
Supervisor
_________________
_______________
Mr S.H. Docrat (NDip: Mkt, BTech: Mkt, M Com)
Co-supervisor
i
DATE
“Trust in the LORD with all your heart and lean not on your own understanding; in all your ways acknowledge Him, and He will make your paths straight”
(Proverbs, 3: 5-6).
ACKNOWLEDGEMENTS
I would like to thank the Almighty GOD for the Graces He continues to pour unto me and in answering of my prayers.
Special thanks to my supervisor, Dr Ha ri L a ll G a rb h a rran , co-supervisor Mr
Suleman Docrat and Ms Indirani Naidoo, my statistician, for guiding me through out the whole research project and believing in me.
This study is also dedicated to my mother, Catherine Tlapana, who stood by me at all times and always encouraged me to pursue my post-graduate studies. To you Mum, this is just the beginning “Dikholo di satla Lekhoakhoa”.
I would also like to thank my fiancé, Mmakatlego and daughter, Katlego, for being patient with me and giving me all the encouragement and support to complete this project. This is for you Makhoakhoa a matle.
Special thanks to the entire staff of the department of Marketing, Retail and Public relations for your continued support and guidance throughout the whole project. May the Almighty GOD bless you all for being kind to me.
This project is also in memory of my late uncle, Mmadijo Tlapana who passed on during the initial stages
AT CONVENIENCE STORES IN KWA MASHU
By
Tshepo Peter Tlapana
(National Diploma: Marketing; B. Tech: Marketing)
Dissertation submitted in partial fulfillment of the requirement for the
Masters Degree in Technology (Marketing)
Marketing, Retail and Public Relations Department,
Durban University of Technology
____________________________
APPROVED FOR FINAL SUBMISSION
AUGUST 2009
_________________
_______________
Dr H. L. Garbharran (B.A, Hons, M.P.A., D.P.A)
DATE
Supervisor
_________________
_______________
Mr S.H. Docrat (NDip: Mkt, BTech: Mkt, M Com)
Co-supervisor
i
DATE
“Trust in the LORD with all your heart and lean not on your own understanding; in all your ways acknowledge Him, and He will make your paths straight”
(Proverbs, 3: 5-6).
ACKNOWLEDGEMENTS
I would like to thank the Almighty GOD for the Graces He continues to pour unto me and in answering of my prayers.
Special thanks to my supervisor, Dr Ha ri L a ll G a rb h a rran , co-supervisor Mr
Suleman Docrat and Ms Indirani Naidoo, my statistician, for guiding me through out the whole research project and believing in me.
This study is also dedicated to my mother, Catherine Tlapana, who stood by me at all times and always encouraged me to pursue my post-graduate studies. To you Mum, this is just the beginning “Dikholo di satla Lekhoakhoa”.
I would also like to thank my fiancé, Mmakatlego and daughter, Katlego, for being patient with me and giving me all the encouragement and support to complete this project. This is for you Makhoakhoa a matle.
Special thanks to the entire staff of the department of Marketing, Retail and Public relations for your continued support and guidance throughout the whole project. May the Almighty GOD bless you all for being kind to me.
This project is also in memory of my late uncle, Mmadijo Tlapana who passed on during the initial stages
Bibliography: Aaker, D.A., Kumar, V. and Day, G.S. 2003. Marketing Research (8th edn). New York: John Wiley & Sons. ACNielsen. 2006. Forecourts and convenience stores are changing traditional approaches to shopping [online] Amine, A. and Cadenat, S. 2003. Efficient retailer assortment: a consumer choice evaluation perspective. Anonymous. 2007. Glossary: research and training. Community Eye Health Journal, 20 (61): 17. Anonymous. 2007. Marketing Communications: Store Layout, Design and Visual Merchandising [online] Anonymous. 2005. Top shop on top - gaps in Gap. Strategic Direction, 21 (2): 24-27. Arnold, J. and Reynolds, E. 2003. Hedonic Shopping Motivations. Journal of Retailing, 11(2): 77-79. Aylott, R. and Mitchell, V.W. 1999. An exploratory study of grocery shopping stressors. Azuma, N. and Fernie, J. 2001. Retail marketing strategies and logistical operations at a Japanese grocery supermarket chain – case study of Summit Inc. Babakus, E., Bienstock, C.C. and Van Scotter, J.R. 2004. Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth Baker, J., Parasuraman, A., Grewal, D. and Voss, G.B. 2002. Bennett, R. 1998. Queues, customer characteristics and policies for managing waitinglines in supermarkets. International Journal of Retail & Distribution Management, 26 (2): 78-87. Birtwistle, G. and Shearer, L. 2001. Consumer perception of five UK fashion retailers.