Preview

Store Check Analysis on Different Brands of Potato Chips.

Good Essays
Open Document
Open Document
1062 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Store Check Analysis on Different Brands of Potato Chips.
Store-check Report
I. Introduction Potato chips is the most popular and common snack for Filipinos, both children and adults. The objective of this study is to deliver to customers the different pricing trends of the producers of potato chips to its market. One of the leading brands that is fast-selling is Jack n’ Jill’s Piattos. This potato chip brand runs through the market in many countries including Thailand, Malaysia, China, Indonesia and Vietnam for 46 years (Source: http://www.universalrobina.com/wp-content/uploads/2010/04/URC-2009-AR.pdf) and is continuously fighting in the market versus its competitors. The price watch was conducted August 9, 2011 and August 10, 2011 in the supermarket of SM San Lazaro, Ministop Convenience Store, Espana Branch and a sari-sari store in Padre Noval St. In this study, potato chip brand, Piattos will be evaluated in different perspectives, from its distribution, pricings, facings, promos to its merchandising.
II. Learnings A. Distribution
Table for Distribution of Piattos potato chips in the Supermarket SM San Lazaro Supermarket – August 9, 2011 | Variants | 40g | 85g | Cheese | 1SKU | 1SKU | Roadhouse Bbq | 1SKU | 1SKU | Sour Cream | 1SKU | 1SKU | Roast Beef | 1SKU | 1SKU | Pizza | 1SKU | 1SKU | Total: 5 SKU for Piattos | 5 SKU for Piattos |

Table for Distribution of Piattos potato chips in convenience store Ministop Convenience Store Espana branch – August 10, 2011 | Variants | 40g | 85g | Cheese | 1SKU | 1SKU | Roadhouse Bbq | 1SKU | 1SKU | Sour Cream | 1SKU | -NA- | Total: 3 SKU for Piattos | 2 SKU for Piattos |

Table for Distribution of Piattos potato chips in sari-sari store Sari-sari Store in Padre Noval St. – August 10, 2011 | Variants | 40g | 85g | Cheese | 1SKU | 1SKU | Roadhouse Bbq | 1SKU | 1SKU | Sour Cream | 1SKU | 1SKU | Total:
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Cracker Jack Executive Summary
    • 3293 Words
    • 14 Pages

    Cracker Jack Executive Summary

    For the market development strategy, if Cracker Jack implements this strategy it will result in estimated profits of 38 million by reduce the price. Locals are more likely to purchase the new brand of a product which was from the foreign country if the price of the foreign brand products is lower than the price of the local brand…

    • 3293 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Better Essays

    Chip Monopoly (Microeconomics
    • 1517 Words
    • 7 Pages

    Chip Monopoly (Microeconomics

    Prior to the purchase of all of the potato chip manufacturers by two lawyers, the potato chip industry in the Northwest was operating in a long run competitive equilibrium earning a normal rate of return. In this environment consumers were able to make decisions based on price, quality or response to sales availability and convenience and the potato chip manufacturers were satisfied owners and investors by earning a normal rate of return. This is a very good economic condition for consumers and a decent position for the potato chip manufacturers. Any change in price by the manufacturer either up or down will result in a response from the consumers. In a competitive environment, firms are price takers, or in other words, no one firm is large enough to increase prices and have others follow suit. An increase in price…

    • 1517 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Frito-Lay, Inc.: Subchips Multigrains
    • 1064 Words
    • 5 Pages

    Frito-Lay, Inc.: Subchips Multigrains

    The new product line of Sun-Chips™ Multigrain snacks will benefit from the excellence of Frito-Lay’s sales performance along with the current trend of “low-carbohydrate” craze. Based on the pre-market test analysis (PMT), national snack chip users are expected to purchase more than 31 million pound of Sun-Chips™ (see Exhibit 2). The sales price is $2.7 per pound (see Exhibit 3), the contribution margin is $1.3 per pound, therefore, the total contribution will be over $40 million; exclude the effect of 30 percent of canonization rate, which accounts for $2.3 million loss, (see Exhibit 4), the brand contribution of Sun Chip™ is over $38 million (see Exhibit 5).…

    • 1064 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Tim Hortons
    • 565 Words
    • 3 Pages

    Tim Hortons

    Coffee and snack would be considered as normal good to customers, because as the increase in consumer’s income, they prefer consuming more coffee in coffee shops. Despite the fact that some customers prefer specialty coffee, the majority consumer group for this industry has to preference on lower-margin items. Therefore, Coffee and snack shops can hardly increase their price. Also, they have to offer the promotion to attract significant buyers (the individual customers.) Although the switching cost for customers is low due to numerous beverage products and different coffee shops, customers won’t give up consuming coffee and snacks due to habits and brand…

    • 565 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Ingredients for Success of Five Guys and Fries
    • 1964 Words
    • 8 Pages

    Ingredients for Success of Five Guys and Fries

    Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Market Value; Convenience Foods;Food Industry; Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications.…

    • 1964 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Hnc Marketing Graded Unit
    • 5232 Words
    • 21 Pages

    Hnc Marketing Graded Unit

    As a whole, the snack market in the UK from 2004 to 2008 has seen a fall in sales in some areas, and a rise in others. The fruit, nuts, pretzels, popcorn and tortilla snacks all had an increase in year on year sales volumes. Despite this rise in this part of the market, the sales of crisps and chips fell dramatically, specifically between 2005…

    • 5232 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Blue Ridge Spain
    • 1587 Words
    • 7 Pages

    Blue Ridge Spain

    * Market demand-package foods industry and non-tapas menu items popular with working professionals in urban areas only…

    • 1587 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Frito-Lay: The Story Of Potato Chips
    • 362 Words
    • 2 Pages

    Frito-Lay: The Story Of Potato Chips

    The story of potato chips dates back to late 1850s, when a New York chef presented deep fried crisp potato chips to the railroad tycoon Cornelius Vanderbilt. Although the invention was made out of curiosity, it became an instant hit after Vanderbilt gave it an approval. Till date, potato chips are one of the most favorite snacks among many Americans. To keep up with the healthy trend at present, many chips makers now have baked alternatives to traditional chips. Here are few choices of our top chips snacks.…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Asfc Strengths And Weaknesses
    • 573 Words
    • 3 Pages

    Asfc Strengths And Weaknesses

    With respect to food products, club stores and mass merchandisers are becoming increasingly popular among consumers. Typically, these retailers sell snack foods produced by a single large manufacturer in order to negotiate favourable…

    • 573 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Proposal
    • 3217 Words
    • 13 Pages

    Marketing Proposal

    New York Fries (NYF) is a Canadian franchise that specializes in potato, in particular French fries and hot dogs. There are few issues with the company itself, such as limited choices, limited access to the product. Our report analyzes the issues incorporated in NYF and recommend way to improve the situation. After evaluating the needs and wants of our existing and potential consumers, we decided to introduce a new product, which is Potatomade Noodle. Also, this paper will discuss the SWOT analysis performed, and evaluating what are the opportunities and strengths as opposed to our weaknesses and threats. Also, we have come out with an initial plan to market our new product. Through (1) Branding and Positioning; (2) Pricing; (3) Marketing channel; and (4) Promotion, we will bring the product toward success.…

    • 3217 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Microeconomics Research Paper
    • 746 Words
    • 3 Pages

    Microeconomics Research Paper

    Abstract The purpose of this paper is to describe three main building blocks of supply and demand analysis which are supply curves, demand curves, and the concept of market equilibrium. The focus of this research is based on information acquired from the eBook provided to us by Galen University. This book is titled “Microeconomics” a 4th Edition and was written by David A. Basenko and Ronald R. Braeutigam with contributions from Micheal J. Gibbs, The University of Chicago, and Booth School of Business. In the form of a questionnaire, it is established that the demand and supply for corn is used to make many food and industrial products such as corn oil, alcohol and most important corn torilla which all falls under a need to society. Moreover, corn is an interesting crop as we can eat it, we can manufacture consumer products with it, we can wear it as today’s technology is so advanced that corn is used in production of fabrics. As a result, producers of corn products develop a culture of loyalty to its company and to its consumers providing mass amounts of products in accordance to the demand of the product. Overall, the prime concern for corn producer is ensuring that there is sufficient food supply for the future. An analysis made from the questionnaire there is substantial evidence that the supply and demand for corn will always be in demand therefore there needs to be and even flow of supply or equilibrium.…

    • 746 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cowgirl: Promotional Pricing
    • 630 Words
    • 3 Pages

    Cowgirl: Promotional Pricing

    DEMAND-BASED PRICING: Who eats the products? It should be accepted that not everyone wants a chocolate product that has a bit of a kick of spiciness. However, the business could well expand their market influence to creating a variety of products that are to suit everyone’s taste. Although their specialty is still on the top of the list, it is suggested that the new products such as sweet chocolates be used to allure customers to buy their chocolates and their specialty products as well. Through this, the prices could vary among the specialties and the new products. With the variety of product’s prices, the customers could have better choices and through this, the demand level as per received from customer feedbacks…

    • 630 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Case Analysis of Frito Lay
    • 924 Words
    • 4 Pages

    Case Analysis of Frito Lay

    Frito-Lay is a nationally recognized leader in the marketing and manufacturing of salty snack foods (Kerin, Peterson, pg. 121). In the 1950’s our company began marketing dips to complement our products in the chip market. Throughout the 1980’s the dip product line has shown slow, but consistent growth and has proven to be a highly profitable product line. This is very apparent in our sales growth for the period of 1981-1985 in which our sales nearly tripled from $30 million in 1981 to $87 million in 1985 (Kerin, Peterson, pg. 118). We have also boosted our market share from 38 percent to 55 percent (Greenwald, 1996). Undeniably we have a strong foothold in the chip dip market on which we could…

    • 924 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Research
    • 4597 Words
    • 19 Pages

    Marketing Research

    As far as the objectives are concerned, the study will primarily research consumer insights and specifically their opinions about the menu, the pricing strategy, the restaurant’s atmosphere and the service. Additionally, according to the given brief there is a need of defining the competition (direct, indirect and also the possibility of consumer’s cooking at home). Finally, the possibility of targeting a new range of buyers and expanding Jamie’s Italian distribution points will be examined through a number of ways.…

    • 4597 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    new chewing gum brand
    • 2891 Words
    • 12 Pages

    new chewing gum brand

    Our team of six is preparing a report in order to establish an image of a new brand of chewing gum in the current market in Bangladesh. We first analyzed the market—talked to different retailers about the brands with the highest demand. We questioned them about the prices of the chewing gum they were selling. The report includes analysis of the current market for chewing gum in Bangladesh—product analysis, price analysis, and promotion analysis. After knowing about the product and consumers perception about the product we decided to come up with a product of our own and we call it “hOurGum!”. There were all kinds of gum in the market, but we found most of the gums were imported from countries around the world. So, we decided to launch a product in the local market with standard of the global market. In short, we can conclude that our gum will be available at the price of other local gums in the market, but maintaining international standard of the gum industry.…

    • 2891 Words
    • 12 Pages
    Powerful Essays
    Read More

Related Topics