Steve Jobs Presentation (Case Study in Textbook)
Although Steve Jobs already passed away, “he is still the world’s greatest corporate storyteller,” Carmine Gallo pointed out. I have seen a lot of talented speakers from many business presentations, but I have not found someone who is better than Steve Jobs or even as good as Steve Jobs. I also have read some articles on the Internet and Textbook about Jobs presentation and his keynotes. As Gallo said, “Jobs does not sell computers; he sells an experience (Guffey & Loewy, 2011 p.467).
Here are the five elements that Gallo identities from Jobs’ keynotes: a headline, a villain, a simple slide, a demo, a holy smokes moment (Guffey & Loewy, 2011 p.467). A headline. Steve Jobs explained every product with a hook phrase that is shorter than a 140 character tweet (Guffey & Loewy, 2011 p.467).
A villain. Competition is entertaining and breathtaking. All great classic stories have a hero and a villain, even if Steve Jobs presentation was no exception. Jobs made the narrative by introducing a villain (Guffey & Loewy, 2011 p.467).
A simple slide. Steve Jobs presentations are very simple, visual. Jobs used powerful images instead of words and no bullet points. The average PowerPoint slide has forty words. Jobs used as few as seven words in ten slides (Guffey & Loewy, 2011 p.467). A demo. Steve Jobs has never let his audience lose interest. Ten minutes before the presentation began, Jobs was showing a new product or feature. Jobs always entertained his audiences by showing and introducing something (Guffey & Loewy, 2011 p.467). A holy smokes moment. Steve Jobs creates some wow moments that more memorable than others. When Jobs introduced three new products in 2007 that all turned out to be in one device “The iPhone” (Guffey & Loewy, 2011 p.467).
Tim Cook’s Presentation (Research Findings)
After Steve Jobs passed away, many people thought that Apple Inc. presentation by Tim Cook would not be as good as the...
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