Steve Jobs

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ASSESSMENT I – EXCELLENCE IN LEADERSHIP

Steven Paul "Steve" Jobs (1955 – 2011)

• American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc. • Recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming “one industry after another, from computers and smartphones to music and movies”. • Co-founded and served as chief executive of Pixar Animation Studios. • He became a member of the board of directors of The Walt Disney Company in 2006. • As the CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. • He died of respiratory arrest related to his tumor on October 5, 2011 (he had a pancreas neuroendocrine tumor). • The market value of Apple's shares has grown from about $US5 billion in 2000 to $US351 billion (2011) making it one of the biggest publicly listed companies in the US.

“Jobs transformed personal computers, telephones, even retail stores, among others—and he would have probably taken on television, if he had lived long enough.” CBS - 60 Minutes.
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Steve Jobs is a perfect example of a person who intuitively understood the power of user-centered design.
From the very beginning, he made sure that Apple employed people who were tasked to advocate for the customer. In the early 1980s this had never been heard of. Steve Jobs understood that a company would better serve its customers, if they were listened to. His innovative work related directly to the rise of an awareness of usability.
Jobs knew that a product or service is only successful when it meets the needs of the users, making their lives easier and more enjoyable. There are conflicting stories of whether he was a true supporter of the methodology of user-centered design, but

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