Stereotypes Of Women In Australia

Harmful stereotypes placed upon women continue to thrive in the media we consume every day. There are many issues surrounding the media’s portrayal of women in regards to their exploitation and the harmful stereotypes which are becoming an increasing concern. The emphasis on women’s looks is often the focus within the media and the impact is often overlooked. The growth of media platforms in recent years has had an enormous impact on how women are represented in Australia’s society. The media does not only influence society but it also holds the current views held within it. Common stereotypes of. Advertising and marketing have created a new type of woman that does not exist in the real world. You may have seen her before, but if not these
Women are also often objectified in particular, within men’s magazines, where a woman’s physical attractiveness is used to sell products or promote a brand. You can’t help but ask yourself why companies purposely choose to promote women as sexual objects within their advertising? You may have heard the phrase “sex sells” and sadly, it really does as it means large revenues for businesses. Through this society are unintentionally contributing to the objectification, sexualisation and exploitation of women in the media as we are allowing these companies to promote such a product through this representation of women and taking advantage of women by only focusing on their physical attractiveness rather than the qualities inside. Beauty should be a source of confidence, not anxiety. Us girls have the power to help the next generation of girls develop a positive relationship with the way they look, helping them to raise their self-esteem and confidence as well as reach their full potential without the pressures of women in the media shown to suggest the standards of beauty. Unattainable beauty. Young females need to learn how to overlook these negative messages the media is sending us in order to be happy within ourselves and not strive to be the media’s portrayal of “perfect”. We should be more grateful of our natural beauty. Having a negative view of our appearance impacts the choices in the friends that we make, the jobs we apply for, it impacts everything. It couldn’t be more critical to your happiness. We as young women spend a significant amount of time analysing and trying to fix the things that aren’t quite right and we should spend