Stepup Consultancy Case Study
2. COMPANY PROFILE
2.1 INTRODUCTION
StepUp consultancy is a newly founded consultancy company situated In Heverlee. They started five years ago with the three starting partners and have now grown to a SME with 15 People. StepUp consulting is the international expert in Revenue Management and Big Data for marketing, sales and trade marketing and sales departments of multinational (FMCG) companies. They Use big date and rework it in their tools. This way the clients can use this data, learn from any mistakes and make their analysis and forecasting. StepUp does not only just provide the tool; they also analyze the data in the tool and try to tell the story around the data. How come a certain company lost a certain amount of market share, for …show more content…
Sales tracking is not only important for the sales team but for the entire company. With sales tracking there is the possibility to establish sales patterns, for example that more cold sauces and dressings are sold in June than in February. This way the sales budgeting for the future can be based on those patterns. The making of the marketing plan can also be based on sales tracking. Furthermore, it helps with finding out what works and what does not in the marketing department and seeing how successful certain campaigns are (Tinderbox 2012). As well as the logistical department sees where more or less product should be delivered next year. Through Sales tracking there is also the possibility to see where the strengths of the company are in the product or service range. Which products have the most sales in which retailers, which sizes are the most frequently bought or what kind of products do the consumers like the most. Additionally, the customer satisfaction can be checked as well. If the Market share of a certain company is decreasing, there can be a change in which products customers are choosing (Oakes, S. n.d.). In some cases it is even possible to see how good an issue is resolved (Johnson, B. 2013). For example in the cases of Mars and Volkswagen, They both have had a mayor scandal in the last year and for both companies these will be seen in their sales. But it is more likely that the sales of Volkswagen will be more affected than those of Mars because for a lot of people the Volkswagens scandal was not handled correctly. While the Mars HR team handled this pretty well in a lot of people’s opinion (King, N.
2.1 INTRODUCTION
StepUp consultancy is a newly founded consultancy company situated In Heverlee. They started five years ago with the three starting partners and have now grown to a SME with 15 People. StepUp consulting is the international expert in Revenue Management and Big Data for marketing, sales and trade marketing and sales departments of multinational (FMCG) companies. They Use big date and rework it in their tools. This way the clients can use this data, learn from any mistakes and make their analysis and forecasting. StepUp does not only just provide the tool; they also analyze the data in the tool and try to tell the story around the data. How come a certain company lost a certain amount of market share, for …show more content…
Sales tracking is not only important for the sales team but for the entire company. With sales tracking there is the possibility to establish sales patterns, for example that more cold sauces and dressings are sold in June than in February. This way the sales budgeting for the future can be based on those patterns. The making of the marketing plan can also be based on sales tracking. Furthermore, it helps with finding out what works and what does not in the marketing department and seeing how successful certain campaigns are (Tinderbox 2012). As well as the logistical department sees where more or less product should be delivered next year. Through Sales tracking there is also the possibility to see where the strengths of the company are in the product or service range. Which products have the most sales in which retailers, which sizes are the most frequently bought or what kind of products do the consumers like the most. Additionally, the customer satisfaction can be checked as well. If the Market share of a certain company is decreasing, there can be a change in which products customers are choosing (Oakes, S. n.d.). In some cases it is even possible to see how good an issue is resolved (Johnson, B. 2013). For example in the cases of Mars and Volkswagen, They both have had a mayor scandal in the last year and for both companies these will be seen in their sales. But it is more likely that the sales of Volkswagen will be more affected than those of Mars because for a lot of people the Volkswagens scandal was not handled correctly. While the Mars HR team handled this pretty well in a lot of people’s opinion (King, N.