A Feasibility Study of Step-N-Joy Food Haus
A Feasibility Study of Step N Joy Food Haus (Concept: Tsinelas-Shaped Wares)
A Project Study Presented to: The College of Business Administration Lyceum of the Philippines University Intramuros, Manila
In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Operations Management
Submitted By:
Abalos, Steven Dale Arciaga, Lilian Geanne Bunquin, Serg George Flores, Maricar Mora, Scialfa Ruth Reoligio, Ma. Catherine Valderrama, Arlene
Submitted To:
Prof. Priscila D. Rontos
October 2009
TABLE OF CONTENTS
I. SUMMARY OF THE PROJECT 1 1.1 Name of the firm 1 1.2 Location 2 1.3 Brief description of the project 3 1.4 Project highlights 3 1.5 Project summary 3 1.5.1 Market acceptability 3 1.5.2 Technical viability 4 1.5.3 Management availability 4 1.5.4 Financial profitability 4 1.5.5 Socio-Economic impact 4
II. INTRODUCTION/BACKGROUND OF THE STUDY 5 2.1 Brief background/introduction of the study 5 2.2 Objectives of the study 5-6 2.3 Operational definition of terms 7 2.4 Scope and limitation 8
III. MARKET STUDY 9 3.1 Objective of the study 9 3.2 Research methodology 9-23 3.3 Demand 24 3.3.1 Major Consumers of the Product 24 3.3.2 Consumption for the past five years 25 3.3.3 Projected demand 25 3.4 Supply 26 3.4.1 Supply for the past five years 27 3.4.2 Projected supply 28 3.5 Demand and supply analysis 28 3.6 Competitive Position 28 3.6.1 Selling price 29-32 3.6.2 Competitiveness of the product 33 3.7
A Project Study Presented to: The College of Business Administration Lyceum of the Philippines University Intramuros, Manila
In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Operations Management
Submitted By:
Abalos, Steven Dale Arciaga, Lilian Geanne Bunquin, Serg George Flores, Maricar Mora, Scialfa Ruth Reoligio, Ma. Catherine Valderrama, Arlene
Submitted To:
Prof. Priscila D. Rontos
October 2009
TABLE OF CONTENTS
I. SUMMARY OF THE PROJECT 1 1.1 Name of the firm 1 1.2 Location 2 1.3 Brief description of the project 3 1.4 Project highlights 3 1.5 Project summary 3 1.5.1 Market acceptability 3 1.5.2 Technical viability 4 1.5.3 Management availability 4 1.5.4 Financial profitability 4 1.5.5 Socio-Economic impact 4
II. INTRODUCTION/BACKGROUND OF THE STUDY 5 2.1 Brief background/introduction of the study 5 2.2 Objectives of the study 5-6 2.3 Operational definition of terms 7 2.4 Scope and limitation 8
III. MARKET STUDY 9 3.1 Objective of the study 9 3.2 Research methodology 9-23 3.3 Demand 24 3.3.1 Major Consumers of the Product 24 3.3.2 Consumption for the past five years 25 3.3.3 Projected demand 25 3.4 Supply 26 3.4.1 Supply for the past five years 27 3.4.2 Projected supply 28 3.5 Demand and supply analysis 28 3.6 Competitive Position 28 3.6.1 Selling price 29-32 3.6.2 Competitiveness of the product 33 3.7