Preview

Stella Mccartney

Good Essays
Open Document
Open Document
572 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Stella Mccartney
Stella McCartney Famous English fashion designer, Stella Nina McCartney, was born September 13, 1971. From the young age of twelve she became interested in designing clothes, when she made her first jacket. After graduating from Central Saint Martin’s College of Art and design, Stella McCartney has made a name for herself in the fashion industry. Stella McCartney shops are spread across the globe in exclusive locations including Manhattan’s Soho, London’s Mayfair and Brompton Cross, LA’s West Hollywood, Paris’ Palais Royal, Milan and Tokyo. Out of the twenty-three shops this paper focuses on the store in London, Mayfair. Stella McCartney collections range from women’s ready-to-wear, accessories, lingerie, eyewear, children’s wear, and Adidas by Stella McCartney. Marie Claire calls McCartney, the queen of Eco-Cool. As a strict vegetarian, McCartney refuses to use fur or leather in her designs and is a strong supporter of PETA. In some of the designs the text elaborates on her “no animal” policy. McCartney explains that depending on what season, twenty to thirty percent of the collections contain some kind of eco or sustainable element, either being organic fabric or a natural dye. Before going to the store and doing some research I found out that the London store and offices are powered by Ecotricity which invests in wind power. Keeping with the companies earth-friendly views they use biodegradable bags and recycled paper products. The London, Mayfair shopping experience was completely different to how a normal day out in the shops would be. From the moment of walking in we were analysing and paying more attention to different things in the store from the lighting, to customer service, music, the design and the layout.
When entering the shop the atmosphere was calm and relaxing with nice vibes from the staff. The staff were very kind and attentive and assisted with sizes. Another thing we noticed was the perfume smell that was sprayed around the shop,


References: Dafont.com (n.d.) Fancy > Retro fonts | dafont.com. [online] Available at:http://www.dafont.com/theme.php?cat=115[Accessed: 27 Feb 2013]. Interview Magazine (2013) Stella McCartney. [online] Available at:http://www.interviewmagazine.com/fashion/stella-mccartney [Accessed: 27 Feb 2013]. Marie Claire (2013) Stella McCartney: The Queen of Eco-Cool. [online] Available at:http://www.marieclaire.com/fashion/trends/stella-mccartney-eco-fashion [Accessed: 27 Feb 2013]. Stella McCartney - Online Store (2013) Stella McCartney - Official website. Women’s ready-to-wear, accessories, lingerie, sports performance collection “adidas by Stella McCartney,” eyewear, fragrance and kids. [online] Available at:http://www.stellamccartney.com/ [Accessed: 27 Feb 2013]. Vogue UK (2012) Stella McCartney. [online] Available at: http://www.vogue.co.uk/spy/biographies/stella-mccartney-biography [Accessed: 27 Feb 2013].
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Swot, Organisation Strategies of Sportsgirl
    • 1375 Words
    • 6 Pages

    Swot, Organisation Strategies of Sportsgirl

    The clothes imported in Australian Sportsgirl outlets are designed by foreigners; however, Sportsgirl has created a large and detrimental fashion line from young and creative fashion designers with fresh ideas. On top this; Sportsgirl has designed a range advertising to be heavily printed throughout the world. This advertising helps to display the merchandising creativity of Sportsgirl’s identity, which has linked its clothing lines to a set of…

    • 1375 Words
    • 6 Pages
    Better Essays
    Read More
  • Better Essays

    Strategic Plan, Part I: Conceptualizing a Business
    • 1079 Words
    • 5 Pages

    Strategic Plan, Part I: Conceptualizing a Business

    - To provide modern young women with a boutique that offers a fun and comfortable shopping environment…

    • 1079 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    Designer Research: Miuccia Prada
    • 1637 Words
    • 7 Pages

    Designer Research: Miuccia Prada

    Miuccia Prada was born in Milan on May 10, 1949 into a family of luxury leather goods manufacturers (Craven, 2008). Throughout the 1970s she was a champion for women’s rights and infamously part of the Italian Communist Party (Craven, 2008). In 1977, she met her husband and now business partner Patrizio Bertelli, who is now the driving force behind her business (Galloni, 2010). It was not until after she finished her PhD in Political Science, and a five-year stint studying mime at the Teatro Picco, that she took over her family’s business in 1978 (Craven, 2008). By 1985 Miuccia Prada had already created her first breakthrough line: black, unlabeled, finely woven, nylon handbags that…

    • 1637 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Swot Analysis Of Topshop
    • 1099 Words
    • 5 Pages

    Swot Analysis Of Topshop

    Topshop is a british fashion retailer which specialises in clothing, shoes and accessories. This brand started in the basement of Peter Robinson in 1960. It’s first standalone store open in 1974. There are currently 300 shops in UK and nearly 100 stores across 40 different countries. Topshop is famous for it’s cutting edge fashion and unique design that follows the latest trend. Their target customers range from teens to the middle and the majority of them are female. Their customers usually have some interest in fashion, include early adopters and fashion followers.The designs in Topshop range from casual style to semi formal, therefore their target customers can be a student or even people who works in office. Since Topshop belongs to the…

    • 1099 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    SWOT Analysis: Whole Foods
    • 1419 Words
    • 6 Pages

    SWOT Analysis: Whole Foods

    One main key decision of the company is to invest on its in-store signage and store events such as taste fairs, classes, and product samplings. Also, they invest on training and education for their workers to make them part of the company's culture and above all, to make them part of the innovation and ideas. The idea is to give a personal attention to the customers and give them the impression to be in a “third place” (after home and office) that is to say to turn shopping into a fun, pleasurable experience.…

    • 1419 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Steve Madden
    • 2304 Words
    • 10 Pages

    Steve Madden

    Abramson, Susan, and Marcie Stuchin. Shops & boutiques 2000: designer stores and brand imagery. Glen Cove, N.Y.: PBC International ;, 1999. Print.…

    • 2304 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Fashion study guide
    • 297 Words
    • 2 Pages

    Fashion study guide

    Handbags—as fashion statement and their varying materials and features Twiggy—her distinctive look and contributions to fashion…

    • 297 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Unit 12 D1
    • 1267 Words
    • 6 Pages

    Unit 12 D1

    Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK, do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with NEWGEN, a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also the only high street brand to show on schedule at London Fashion week and Topshop Unique has become the style set’s hottest ticket.…

    • 1267 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Mod Fashion Research Paper
    • 794 Words
    • 4 Pages

    Mod Fashion Research Paper

    “London designer Mary Quant is immortalized by fashion iconography as the originator of the miniskirt” (“Mary Quant Biography”). “Every 1960s fashion icon contributed their own signature style to the decade. It was the era of the girl group, the gamine supermodel and the original IT-girls” (“Marie Claire”). When Mary Quant came out with her fashion, it inspired people to wear her clothes. In addition “these women were some of the greatest fashion influencers of all time” (“Marie Claire”). “The sixties still provides designers today with an endless source of inspiration”(“Marie Clarie”)In addition these designers were so inspiring that people were very confident about what they wore. Overall, Mod fashion was the most influential and inspiring people to wear what they want to…

    • 794 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Research Paper
    • 2277 Words
    • 10 Pages

    Research Paper

    Her mother believed in more traditional morals and was against the idea. So when it came to her studies, she decided to study fashion illustration, here, at the Fashion Institute of Technology. She received her bachelor’s degree in fashion illustration in 1964, but had difficulties finding a job with her major so she resorted to a job at the Northwest Orient Airlines as an airline reservation clerk. She quickly took advantage of the discounted flights she was able to receive and flew to London every opportunity she got. In London, she was able to study the fashion styles she saw on the streets and in stores learning about the mod fashions that was seen everywhere. She then decided to bring the fashion she saw in Europe back to New York, opening up a small shop with her husband at the time in 1969. She then began to create her own designs inspired by the Europe fashion of the sixties.…

    • 2277 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Coco Chanel
    • 665 Words
    • 3 Pages

    Coco Chanel

    Thesis Statement: The designs created by Gabrielle “Coco” Chanel inspired an entirely new concept to women’s fashion by simplifying women’s clothing while still making it fashionable.…

    • 665 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    80s Fashion Influence
    • 787 Words
    • 4 Pages

    80s Fashion Influence

    6."ELLE Flashback: 1987." 80s Fashion Flashback 87 Sept 006. ELLE Magazine. Web. 22 Apr. 2012. <http://www.elle.com/Fashion/Fashion-Spotlight/ELLE-Flashback-1987/ELLE-Flashback-1987…

    • 787 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Better Essays

    Ralph Lauren
    • 2630 Words
    • 11 Pages

    Ralph Lauren

    Ralph Lauren is American's leading designer in the classic tradition, who has stayed true to his own point of view, despite the seasonal vagaries of fashion. Mr. Lauren has always believed that fashion is function of lifestyle. He believes that clothed should be natural, comfortable and elegant, for the way people live today. His clothes have timeless grace and become more personal and special age.…

    • 2630 Words
    • 11 Pages
    Better Essays
    Read More
  • Powerful Essays

    Ralph Lauren
    • 1612 Words
    • 7 Pages

    Ralph Lauren

    Fashion Designer Ralph Lauren has become the epitome of classic fashion. Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. "The first image-maker", according to New York magazine, Lauren is one of the fashion industry's biggest hitters. But Lauren studied business science and served his time in the army before breaking into fashion. Born and raised in the Bronx, New York, by his parents who had emigrated from Belarus. He grew up in a working class neighborhood with his three brothers, mother and father (a house painter). While they were by no means poor, Ralph knew the value of a dollar from an early age and was blessed with a steadfast determination to make money and be successful. By his early teens, he was working after school jobs so that he could save up to buy expensive suits. Although he knew he could find his clothes at a less expensive price, he made it a point to look stylish in his expensive threads -- and he has succeeded at looking cool in his attire since the age of 12.…

    • 1612 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    sustainability in material production
    • 443 Words
    • 2 Pages

    sustainability in material production

    First of all, diversity of materials is hard to find in the modern fashion and textile industry. It is dominated by a large number of similar, ready-made products in a limited range of fibre types. Indeed, cotton and polyester together account for over 80 percent of the global market in textiles (Simpson, 2006). The more demands of fashion, the more fibre will be produced. However, it is a high energy-consuming process in the production of fibre. It needs a lot of oil, insecticides and water. Furthermore, large quantities of chemical wastes and toxic industrial water will be discharged into the environment. Secondly, manufacturers always produce fur and leather material. Thus, it can lead to a wide range of animals being killed. That is quite cruel to animals. According to the research by environmentalists, almost 3528 species of animals are in danger (Langley, 2009). If manufacturers continue to produce more fur and leather, the biodiversity and the balance of nature will be broken seriously.…

    • 443 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics