Steinway & Sons case study
BUS4006W Module: Change Consulting
Assignment 1 – To be handed in on 13 May 2014.
Please read Application 5-1 (STEINWAY’S STRATEGIC ORIENTATION).
The CEO of Steinway & Sons has contacted you.
He invited you for an initial conversation to see if you would be able to assist him with the challenges he is currently facing in the organisation.
You had an hour meeting with him. During this time he elaborated on the following:
The fact that he is really passionate about the work that they do and that he really loves the piano business.
His concern that this may be a dying trade.
He is worried that the workers will be joining other companies, where they may be receiving higher salaries, but these companies do not provide the quality of training and artisan support that they have at Steinway & Sons.
He would like you to help and find out why people are leaving and what they can do to stop this.
Your impression of the conversation was that he is concerned and seems willing to give his support during the process.
You have to write a proposal to him as a prospective client. In order to pre-empt the role that you would like him to play, should you work together, you also have to refer to the different consulting approaches.
You know that he will not have a lot of time to read through a long winded argument, yet at the same time you want to make your points clearly and provide him with sufficient information in order to make a decision and understand what the process may entail into the future.
Your proposal should be well integrated and not exceed 4 pages.
(Use Arial Font, font size 12, line spacing 1,5)
Assignment 1 – To be handed in on 13 May 2014.
Please read Application 5-1 (STEINWAY’S STRATEGIC ORIENTATION).
The CEO of Steinway & Sons has contacted you.
He invited you for an initial conversation to see if you would be able to assist him with the challenges he is currently facing in the organisation.
You had an hour meeting with him. During this time he elaborated on the following:
The fact that he is really passionate about the work that they do and that he really loves the piano business.
His concern that this may be a dying trade.
He is worried that the workers will be joining other companies, where they may be receiving higher salaries, but these companies do not provide the quality of training and artisan support that they have at Steinway & Sons.
He would like you to help and find out why people are leaving and what they can do to stop this.
Your impression of the conversation was that he is concerned and seems willing to give his support during the process.
You have to write a proposal to him as a prospective client. In order to pre-empt the role that you would like him to play, should you work together, you also have to refer to the different consulting approaches.
You know that he will not have a lot of time to read through a long winded argument, yet at the same time you want to make your points clearly and provide him with sufficient information in order to make a decision and understand what the process may entail into the future.
Your proposal should be well integrated and not exceed 4 pages.
(Use Arial Font, font size 12, line spacing 1,5)