Statistics: Credit Card and Pelican Stores

Topics: Credit card, Sales, Probability Pages: 5 (1389 words) Published: June 22, 2013
CASE STUDIES

CASE 1: Pelican Stores
Pelican Stores, a division of National Clothing, is a chain of women's apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stares. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Table 2.17 shows a portion of the data set. The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop at its stores. Most of the variables shown in Table 2.17 are self-explanatory, but two of the variables require some clarification. Items: The total number of items purchased

Net Sales: The total amount ($) charged to the credit card
Pelican’s management would like to use this sample data (see file: pelican stores CD file) to learn about its customer base and to evaluate the promotion involving discount coupons Managerial Report

Use the tabular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following: 1. Percent frequency distribution for key variables.

2. A bar or pie chart showing the number of customer purchases attributable to the method of payment. 3. A cross tabulation of type of customer (regular or promotional) versus net sales. Comment on any similarities or differences present.

4. A scatter diagram to explore the relationship between net sales and customer age.

Case 2
Motion Picture Industry
The motion picture industry is a competitive business. More than 50 studios produce a total of 300 to 400 new motion pictures each year, and the financial success of each motion picture varies considerably. The opening weekend gross sales ($ millions), the total gross sales ($ millions), the number of theatres the movie was shown in, and the number of weeks the motion picture was in the top 60 for gross sales are common variables used to measure the success of a motion picture. Data collected for a sample of 100 motion pictures produced in 2005 are contained in the file named Movies-CD file. Table 2.18 shows the data for the first 10 motion pictures in this file. Managerial Report

Use the tabular and graphical methods of descriptive statistics to learn how these variables contribute to the success of a motion picture. Include the following in your report. 1. Tabular and graphical summaries for each of the four variables along with a discussion of what each summary tells us about the motion picture industry. 2. A scatter diagram to explore the relationship between Total Gross Sales and Opening Weekend Gross Sales. Discuss. 3. A scatter diagram to explore the relationship between Total Gross Sales and Number of Theatres. Discuss. 4. A scatter diagram to explore the relationship between Total Gross Sales and Number of Weeks in the Top 60. Discuss.

Case 3
Pelican Stores II (Pelican stores- CD file)
Pelican Stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the...
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