Statistics Business Paper
Statistic Report for
UNITE AUTOMOBILE ENTERPRISE
Lecturer:-
Dr Haslindar Ibrahim
Prepared by:-
Zalifah Che Embee (DL1010195)
Habibah Kadir (DL1013072)
Zahari Sehak (DL1016065)
Mohd Aswad Abd Karim (DL1018773)
Shahrul Asmadi Shahmarudin(DL1010501)
Introduction
Unite Automobile Enterprise was established in January 2009. The company is involved in selling various types of domestic and import cars.
Unite Automobile Enterprise sales have been particularly slow this past year. Unite Automobile has a very limited budget for advertising this year, so they feel that it is crucial to target the demographic most likely to account for the majority of money spent in the approaching year. The research data that has been collected includes such variables as: buyer’s age, amount of money spent by each group and type of car purchased; domestic or import.
Objectives and Research Problem
Unite Automobile Enterprise plan to increase their sales in the upcoming year. The data and statistics that have been collected from previous customers will help determine the course of action that Unite will take when planning their new advertising campaign. With Unite’s limited advertising budget, the need to optimize the effects of their only marketing campaign is essential to securing profits for the forthcoming year. The research information will be comprised of many different variables collected from Unite’s past year’s customers. There are 80 samples collected from previous customer’s including: customer age demographic, the amount of money that a customer of each age demographic was willing to spend on a car, and the type of car; import or domestic, preferred by customer age. By researching this data, the company hopefully will be able to design an effective marketing campaign to successfully draw new customers to the company within the age demographic that has been determined to be the target audience by the majority of money that had been spent by that group.
UNITE AUTOMOBILE ENTERPRISE
Lecturer:-
Dr Haslindar Ibrahim
Prepared by:-
Zalifah Che Embee (DL1010195)
Habibah Kadir (DL1013072)
Zahari Sehak (DL1016065)
Mohd Aswad Abd Karim (DL1018773)
Shahrul Asmadi Shahmarudin(DL1010501)
Introduction
Unite Automobile Enterprise was established in January 2009. The company is involved in selling various types of domestic and import cars.
Unite Automobile Enterprise sales have been particularly slow this past year. Unite Automobile has a very limited budget for advertising this year, so they feel that it is crucial to target the demographic most likely to account for the majority of money spent in the approaching year. The research data that has been collected includes such variables as: buyer’s age, amount of money spent by each group and type of car purchased; domestic or import.
Objectives and Research Problem
Unite Automobile Enterprise plan to increase their sales in the upcoming year. The data and statistics that have been collected from previous customers will help determine the course of action that Unite will take when planning their new advertising campaign. With Unite’s limited advertising budget, the need to optimize the effects of their only marketing campaign is essential to securing profits for the forthcoming year. The research information will be comprised of many different variables collected from Unite’s past year’s customers. There are 80 samples collected from previous customer’s including: customer age demographic, the amount of money that a customer of each age demographic was willing to spend on a car, and the type of car; import or domestic, preferred by customer age. By researching this data, the company hopefully will be able to design an effective marketing campaign to successfully draw new customers to the company within the age demographic that has been determined to be the target audience by the majority of money that had been spent by that group.