Preview

Statistical Data Analysis

Good Essays
Open Document
Open Document
878 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Statistical Data Analysis
REPORT REVIEW AND ANALYSIS

Renika Hendry
CTU-Online
Applied Managerial Decision-Making
MGMT 600
Phase 2 Individual Project
Instructor: Joseph Cappa
10/14/10

Abstract

With the National Sales meeting approaching, the Marketing department is requiring that every Regional Sales Manager do a short presentation to highlight how the consumers in their region don’t compare to the rest of the consumers in the whole United States. Since I am still working with the local Regional Sales Manager I am going to prepare a two-page memo that will explain how my territory is different from other territories nationally. I will do this by utilizing reports obtained from the American Marketing Association website, which include general and 1980 to 2000 Census Trend summaries, Income summaries, and Occupation and Employment summaries for both the entire U.S. and the 60614 zip code region.

MEMORANDUM

Date: October 14, 2010

Subject: Report Review and Analysis

To: Marketing Department

From: Renika Hendry, Regional Sales Manager

Introduction

With the National Sales meeting approaching, the Marketing department is requiring that every Regional Sales Manager do a short presentation to highlight how the consumers in their region don’t compare to the rest of the consumers in the whole United States.

General Summary-Findings

Education. There is a difference in the 2000 statistical data provided from the American Marketing Association between the entire United States and 60614 zip code. The Educational Attainment for the entire U.S. displayed that more citizens as a whole have obtained an education from grade school through college than they have in the Chicago region alone. For the entire U.S. the educational percentage was at 98.56; however the Chicago region had an educational percentage of 99.54. This showed that more people in Chicago had an education than they do in the entire U.S.

Marriage and Transportation. The marital status



References: Ford, M.W. (2010). Sample SCM memos. Retrieved October 14, 2010 from www.nku.edu/~fordmw/mgt307samplememos.htm CTU-Online (2010). Phase 2 course material text. Retrieved October 13, 2010 from https://campus.ctuonline.edu/pages/MainFrame.aspx?ContentFrame=/Default.aspx

You May Also Find These Documents Helpful

  • Good Essays

    Mgmt600-1204a-06 P2 Ip

    • 1021 Words
    • 5 Pages

    The general summary report for the Educational Attainment portion for zip code 60614, Chicago, IL for graduates of a two to four plus years of college or university was much higher than the U. S. totals, 80.08% to 30.72%. But, people with some college and no degree was much lower in the 60614 zip code area and those percentages were 8.72% to 21.05%. As far as students in ninth through eleventh without obtaining a diploma was again much lower in Chicago than in the entire U. S. These numbers were 3.19% to 12.05%. Lastly, looking at kindergarten to twelfth grade graduates was again lower in Chicago at 7.55% to the U. S. totals of 28.63%.…

    • 1021 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Statistics Project

    • 1019 Words
    • 5 Pages

    There is a fairly strong positive correlation, as can be seen from the scatterplot. The correlation coefficient, or R, should be examined to confirm what the eye test tells us.…

    • 1019 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Mktg203

    • 2372 Words
    • 10 Pages

    John Iihan, founder of the Crazy John’s brand once said “this may seem simple, but you need to give customers what they want, not what you think they want. And if you do this, people will keep coming back.”(Woopidoo quotations n.d) In essence, this describes the goal of consumer behaviour. Consumer behaviour aims to find out what customers want by evaluating their actions. Their actions help marketers to determine how to market their products. (Schiffman Leon Ward Steven O’Cass Aron Bednall David Paladino Angela Kanuk Leslie 2007) Two of these aspects of consumer behaviour that are used in marketing strategies are the concepts of geographic and sociocultural segmentation. Both of these aspects are discussed below in relation to their use in both Australian and Chinese marketing.…

    • 2372 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Introduction to Marketing [MKTG 2201Custom Edition]. Note that purchasing the paper edition also gives you an access code to the online edition. The custom text is a combination of Marketing: Real People, Real Choices, 7th Ed. By Solomon, Marshall and Stuart and Marketing, An Introduction,11th Ed. by Armstrong and Kotler. ISBN 10: 1-256-76448-5…

    • 2153 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The Eastern region of the United States indicated the greatest change among regions in the…

    • 576 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    The table above shows that most of the people prefer hierarchically mojo,rc and so on. We may assume the costs of the brands are responsible for that in this specific territory.…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Data Analysis

    • 1044 Words
    • 5 Pages

    My report will present findings on how the internet has affected the UK economy and how is it transforming us as a nation?…

    • 1044 Words
    • 5 Pages
    Better Essays
  • Good Essays

    n the first eight chapters we have introduced you to methods researchers use to organize…

    • 7427 Words
    • 30 Pages
    Good Essays
  • Good Essays

    Data Analysis

    • 19673 Words
    • 79 Pages

    What to do with all those numbers and percentages at the end of the study.…

    • 19673 Words
    • 79 Pages
    Good Essays
  • Good Essays

    Audience Characteristics

    • 1208 Words
    • 5 Pages

    When preparing a presentation concerning sales data to a diverse group of managers, sales persons, and customers; attention to the differences and similarities of the group need to be considered. The amount of technical information and understanding among the differing groups varies and this requires the ability to formulate a presentation that puts an emphasis on finding the way to communicate the information to each individual within the group that is easily understandable. This presentation also needs to maintain the ability to entertain the audience members and hold the attention of each of them. To understand this requirement best, an analysis of the breakdown of the various groups within the audience and their unique needs bear examination.…

    • 1208 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Statistics Analysis

    • 795 Words
    • 4 Pages

    EMBA Ranking 2012 Rank 2012 3 year average School name Programme name Salary today (US$) Salary increase (%) Career progress rank Work experience rank…

    • 795 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Coakes, S. J., & Ong, C. (2011). SPSS Version 18 for Windows: Analysis without Anguish. London: John Wiley and Sons.…

    • 72 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Meet the Chinese consumer of 2020 - McKinsey Quarterly - Retail & Consumer Goods - Sectors & Regions…

    • 3178 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2012). Marketing (9th edition). Frenchs Forest, Australia: Pearson.…

    • 5919 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Buzz Marketing

    • 4611 Words
    • 19 Pages

    Jan2008, Vol. 86 Issue 1, p78-93, 16p, 1 Color Photograph, 1 Illustration, 1 Diagram, 1 Graph, 1 Map Porter, Michael E ,…

    • 4611 Words
    • 19 Pages
    Powerful Essays