Statement of Purpose

Over the years, my interest in the fashion industry has evolved along with my understanding and through my studies, personal experience and personal research. I have decided that a career in International Fashion Marketing is a perfect fit for me. The highly rated International Fashion Marketing course at Caledonian University will give me the necessary tools to turn my career ambitions into reality. I am especially excited that this course was designed with the industry consultation and combines real world business scenarios along with academic theory. The four week work placement in the second semester will be an invaluable opportunity to apply skill-sets learnt and a perfect enter way into a career in Fashion Marketing.

“Fashion” for me is just not a word or a term, it is my passion, my identity. Fashion according to me is a prevailing style of etiquette. Born in Kathmandu, the capital of Nepal where the world of Fashion is still in its infancy. I grew up hearing that clothing is just a requirement, a necessity for us humans. But I always thought there is more than that to it. I always believed Fashion is not just about looking good, but it is about looking good to feel good and confident.
Growing up in a country where every parent wants their children to become Doctors and Engineers. It was difficult for me to convince the people around my interest in the world of Fashion. Fortunately with time I was able to convince my parents to allow me to do a diploma course in Fashion Designing from India. After completing it successfully I came to the UK for further studies and completed my degree in Fashion and Textiles from Thames Valley University.

Whilst studying I got an opportunity to work at House of Fraser as a sales advisor in the ladies wear department , where I learnt about how all the buying, selling, merchandising, and marketing process works. I then started developing a very keen interest in the marketing side of the mysterious Fashion world. Yes