State Farm Dangerous Intersection
>cases
State Farm: Dangerous Intersections
>Abstract
State Farm, the nation’s largest auto insurer, distributed a list of the 10 most dangerous intersections in the United States based on crashes resulting in claims by its policyholders. What started as a study to reduce risk turned into an ongoing study that directs a major public relations effort: State Farm provides funds for communities to further research their dangerous intersections and initiate improvements based on the research. This case tells you how the State Farm Dangerous
Intersections initiative got started and how it is done. www.statefarm.com
>The Scenario
State Farm Insurance has a rich history of proactive safety involvement in auto and appliance design to reduce injury and property loss. In June 2001, State
Farm Insurance, Inc., released the second report in its Dangerous Intersection reporting series. State Farm modeled its program after an initiative by the Insurance Corporation of British Columbia, Canada (ICBC), and the American
Automobile Association of Michigan (AAA) to help position the nation’s largest auto insurer as the most safety-conscious insurer. ICBC had patterned its program on an earlier effort in Victoria, Australia. AAA, in turn, benchmarked its program on the ICBC program. AAA invited State Farm to help fund one of its intersection studies. State Farm saw this as an opportunity to expand its effort into a nationwide campaign in 1999. “The 2001 study is part of a larger effort focused on loss prevention and improving the safety of intersections around the U.S.A.,” shared State Farm research engineer John Nepomuceno. State Farm has allocated significant resources as well as funds to the initiative. Since its inception, every city with an intersection on the overall list of dangerous intersections is eligible to apply for a $20,000 grant to defray the cost of a comprehensive traffic engineering study of the intersection. Additionally, each city named to
State Farm: Dangerous Intersections
>Abstract
State Farm, the nation’s largest auto insurer, distributed a list of the 10 most dangerous intersections in the United States based on crashes resulting in claims by its policyholders. What started as a study to reduce risk turned into an ongoing study that directs a major public relations effort: State Farm provides funds for communities to further research their dangerous intersections and initiate improvements based on the research. This case tells you how the State Farm Dangerous
Intersections initiative got started and how it is done. www.statefarm.com
>The Scenario
State Farm Insurance has a rich history of proactive safety involvement in auto and appliance design to reduce injury and property loss. In June 2001, State
Farm Insurance, Inc., released the second report in its Dangerous Intersection reporting series. State Farm modeled its program after an initiative by the Insurance Corporation of British Columbia, Canada (ICBC), and the American
Automobile Association of Michigan (AAA) to help position the nation’s largest auto insurer as the most safety-conscious insurer. ICBC had patterned its program on an earlier effort in Victoria, Australia. AAA, in turn, benchmarked its program on the ICBC program. AAA invited State Farm to help fund one of its intersection studies. State Farm saw this as an opportunity to expand its effort into a nationwide campaign in 1999. “The 2001 study is part of a larger effort focused on loss prevention and improving the safety of intersections around the U.S.A.,” shared State Farm research engineer John Nepomuceno. State Farm has allocated significant resources as well as funds to the initiative. Since its inception, every city with an intersection on the overall list of dangerous intersections is eligible to apply for a $20,000 grant to defray the cost of a comprehensive traffic engineering study of the intersection. Additionally, each city named to