STATE BANK OF INDIA
“Banker to every Indian”
Satate Bank of India better known as (SBI) is the largest banking and financial service provider in India by it’s assets ,market capitalization and revenue. SBI with it’s 200 year of legacy, assets worth US$360 Billion,14120 branches within India and 173 foregin offices gives it a leverage over other competive banks. SBI is a regional banking behemoth and is one of the largest financial institutions in the world. SBI has five associate banks; all use the same logo of a blue circle and all the associates use the "State Bank of" name, followed by the regional headquarters' name (e.g. State bank of Bikaner and Jaipur). These Regional banks with the backing of SBI has achieved its goal of offering its full range of products and services to all its branches and customers, spreading economic growth to rural areas and providing financial inclusion for all of India's citizens. It is the second-largest bank in the world in number of branches which allows SBI to perform its dual role of earning a profit and expanding banking services to the population throughout India. India's Finance Minister P. Chidambaram recently commented "The State Bank of India is owned by the people of India."
With the liberalization in the mid-1990s, SBI faced stiff competition from the private sector and foreign banks which resulted into a major restructuring exercise of SBI. This major reengineering involved redesigning of branches, technology up gradation and focus on lean structure.
marketig services of sbi
SBI with its vast network channelizes subsidized agricultural loan to farmers as majority of Indian population still are depended on agriculture. SBI has a very aggressive marketing through print and television media. SBI has unbeatable features of Fixed Deposit, SME, tailored in accordance with the need and better rate of interest. Recent Survey indicates the...
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