startigic position of Fauji fertilizer company

Topics: Strategic management, Product life cycle management, Product lifecycle management Pages: 42 (4402 words) Published: July 30, 2014


STRATEGY AND INNOVATION
(MMN212602)

Coursework
Prof David Edgar

Critically Evaluate the Strategic Position of
Fauji Fertilizer Company Limited (Pakistan)
& How Emerging Technology May Impact on the
Future Position of the Organisation

Prepared by
Tahir Asif
S1214940
Number of words: 3,840.

TABLE OF CONTENT

NUMBER OF WORDSii
TABLE OF CONTENTS iii
LIST OF FIGURESv
LIST OF TABLESvi

SECTION I1. INTRODUCTION 1

SECTION II2.BACKGROUND2
2.1Fauji Fertilizer Company Limited Profile 2 2.2 Core Values, Mission, and Vision of FFC3

SECTION III 3. STRATEGIC POSITION OF FFC 4
3.1Identify the Strategic Position 4
3.2Internal Environment6
3.2.1Culture of FFC 7
3.2.2Product Life Cycle Analysis & BCG Matrix of FFC8
3.2.3Value Chain of FFC 10
3.3SWOT Analysis of FFC13
3.4 Porter’s Five Forces Model of FFC15
3.5External Environment16
3.5.1PEST Analysis of FFC17
3.6Strategic Position of FFC 21

SECTION IV 4. EMERGING TECHNOLOGY 23

SECTION V5. IMPACT OF EMERGING TECHNOLOGY
ON FAUJI FERTILIZER STRATEGIC POSITION26

SECTIONVI6.CONCLUSION28

Bibliography29
Appendices31
Appendix A32
Appendix B33
Appendix C34
Appendix D35
Appendix E36

List of Figures

FigurePage
Figure 1.1 World Fertilzer Statistics 2005 1
Figure 2.1: Fauji Fertilizer Factory, Machi Goth 2
Figure 3.1: Strategic Position Process 5
Figure 3.2: FFC Environment 6
Figure 3.3: Decision Making Procedure in FFC 7 Figure 3.4: Control of FFC 8
Figure 3.5: The Product Life Cycle of FFC 9
Figure 3.6: The BCG Matrix of FFC 10
Figure 3.7: Value Chain of FFC 12
Figure 3.8: Porter’s Five Forces 15
Figure 3.9: External Environment of a company 16
Figure 3.10: FFC Plant 21
Figure 4.1: Thermography at Primary Reformer 22
Figure 4.2: Gas Turbine Rotor Overhauling 23
Figure 4.3: Tube to Tube sheet welding 24
Figure 5.1: Urea in Action 25

List of Tables

Table Page Table 3.1: Strengths and Weaknesses of FFC13
Table 3.2: Threats and Opportunities of FFC14
Table 3.3: Political factors of FFC17
Table 3.4: Economic Factors of FFC18
Table 3.5: Social Factors of FFC19
Table 3.6: Technological Factors of FFC 20

SECTION I
1. INTRODUCTION
Pakistan has inspired from an economy broadly dependent on agriculture to a fairly stable economy positioned on facilities, production and farming. By 2007, agri-business contributed for 20% to the total GDP. The plans of Government are concentrated towards excellence of farming production by enlarged credit allocations to the farming sector and growth in irrigation. Fertilizer practice in Pakistan is insignificant and the current fertilizer breakdown stands at 162.5kg per hectare. This is in huge amount accountable for the low production per hectare of refined land which positions at 1.44tn per hectare. As the economy is projected to accomplish healthy in the forthcoming with an expected nominal GDP growth of 14%, we suppose fertilizer saturation to increase to 187kg per hectare. This superior petition is likely to endure in the forthcoming as financial development lasts. The Companies in the attention are foremost actors who grip smart asset groups. FFC is the market front-runner in urea sales, and is predictable to sustain its dominant position till 2010. It has a market share of 41%. [1]

Consumption of fertilizer in the world is given in the figure below....

References: [9] Organizational culture - Wikipedia, the free encyclopedia. 2012. Organizational culture - Wikipedia, the free encyclopedia. [ONLINE] Available at: http://en.wikipedia.org/wiki/Organizational_culture.
[Accessed 25 October 2012]
[10][11][12][13][14][15] FFC. 2012. FFC. [ONLINE] Available at: http://www.slideshare.net/shoaib.xctvz/ffc.
[Accessed 25 October 2012]
[17][19][21][23][25] Fertilizer Industry of Pakistan. 2012. Fertilizer Industry of Pakistan.
[ONLINE] Available at:
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