Preview

startegic mgmt

Powerful Essays
Open Document
Open Document
1933 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
startegic mgmt
TELECOM INDUSTRY
India is the world’s second-largest telecommunications market, with 898 million subscribers as on March 2013. The sector 's revenue grew by 13.4 per cent to reach US$ 64.1 billion in FY12.
Telecom infrastructure in India is expected to increase at a compound annual growth rate (CAGR) of 20 per cent during 2008-15 to reach 571,000 towers in 2015.
Internet traffic in India is expected to reach to 2.5 Exabyte’s per month in 2017 from 393 pet bytes per month in 2012, as per a Cisco study. In addition, the wireless connectivity in India is expected to grow at about 40 per cent traffic by 2017, up from 38 per cent in 2012.
India has immense opportunities for telecom operators and is one of the best markets for telecom business. “Right now, we feel the Indian market is ripe for M&A stories,” highlighted Mr. Dmitry Shukov, CEO, Sistema Shyam Teleservices (SSTL).
Key Statistics
India has recorded 55.48 crore mobile users as per Juxt’s study titled, India Mobile Landscape (IML) 2013. “More than 29.8 crore, about 54 per cent, of these device owners are in rural areas as compared to 25.6 crore in cities and towns," added Mr. Mrutyunjay, Co-founder, Juxt.
The telecommunications industry attracted foreign direct investments (FDI) worth US$ 12,866 million during April 2000 to June 2013, an increase of 7 per cent to the total FDI inflows, according to data published by Department of Industrial Policy and Promotion (DIPP).
Moreover, the cumulative revenue of telecom service providers was recorded at Rs 54,284 crore (US$ 8.32 billion) in the January-March 2013 quarter, as per Telecom Regulatory Authority of India (TRAI) data.
Market Dynamics
The Indian mobile phone market is highly competitive with more than 150 device manufacturers trying to attract the consumers with their schemes and offers. Most of these producers focus their efforts on the low-cost feature phone market, which constitutes over 91 per cent of overall mobile phone sales, offering a huge



References: Introduction The company was incorporated as Birla Communications Limited on March 14, 1995 and commenced business on August 11, 1995 The company name was changed to Birla AT&T Communications Limited on May 30, 1996 following the execution of a joint venture agreement dated December 5, 1995 between AT&T Corporation and Grasim Industries Limited.

You May Also Find These Documents Helpful

  • Powerful Essays

    Glt-1 Analysis

    • 1181 Words
    • 5 Pages

    In addition, telecommunications in India has become one of the fastest growing telecom markets in the world. Urban tele density now exceeds 100% and rural tele density is steadily growing. In 1994, mobile cellular was introduced and as of 2013, it has 893,862 million subscribers, and telephone main lines totaling 31.08 million in 2012 according to the CIA database. In 2011, broadcast media had more than 100 million homes that had access to cable and satellite TV.…

    • 1181 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    PESTLE Analysis

    • 4711 Words
    • 27 Pages

    It is expected that mobile internet will play a more significant role in near future due to the development of 3G technologies and the capabilities to process more information faster. Mobile Devices in India Though mobile phones have been available for over two decades, their exponential spread in India during 20102011 is due to low cost and affordability, through large number of players in 2G arena. Not only their penetration has exceeded landline, it is bound to displace the existing inefficient BSNL set up. Steve Job of Apple must get the credit for his launch of iPhone and iPad, smart devices meeting the diverse need of new generation. No wonder Apple has replaced Microsoft as the new leader in IT domain in the world.…

    • 4711 Words
    • 27 Pages
    Best Essays
  • Powerful Essays

    Airtel Swot Analysis

    • 2754 Words
    • 12 Pages

    • (2. Introduction India has a total of 960.9 Million telecom subscribers, comprising of 929.37 mobile subscribers & (31.53 wire-line subscribers. The Indian teledensity now stands at 79.28%. Rank in world in network size 3rd Teledensity (per hundred populations) 79.28 Telephone connections (In Million) Fixed 929.37 Mobile 31.53 Total 960.9…

    • 2754 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Strategy; Nokia

    • 1476 Words
    • 6 Pages

    Industry Analysis As per the latest reports, number of mobile subscribers in India has crossed the 250 million mark. Mobile phone production in India was expected to grow from 31 million units in 2006 at a compound annual growth rate (CAGR) of 28.3 per cent to reach 107 million units in 2011. Handset Market Share Nokia: 59.5% Sony: 8.1% Samsung: 7% Motorola: 5.9%…

    • 1476 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    India’s tele-density in January 2006 neared 12% with the subscriber base nearing the 130mn mark. During January 2006, record 5mn subscribers were added as against 4.92mn subscribers in December 2005. This strong growth could be attributed to lifetime validity cards launched by almost all operators. During the first 10 months of FY06, 31.41mn subscribers have been added. In the fixed segment, a total of 0.28mn subscribers were added during January 2006, taking the subscriber base of fixed line services to 49.21mn. In the mobile segment, total additions during the month summed up to 4.69mn with highest ever GSM additions of 3.52mn and CDMA additions of 1.17mn. During the first 10 months of FY06, 28.39mn subscribers have been added.…

    • 2150 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Telecomunications Essay

    • 271 Words
    • 2 Pages

    At the time of Independence there were only 321 telephone exchanges, 82,000 working connections, 338 long-distance public call offices and 3,324 telegraph offices. Now, India operates one of the largest telecommunication networks in Asia comprising over 25,394 telephone exchanges with a capacity of 272.2 lakh lines and 226.3 lakh working connections.…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    It is clear that Information Technology (IT) relates to telecommunications industry directly, thus, it is not surprise to see the advance of technology contributes the growth of telecom business increase significantly. Especially, in India, where the technology is well-known as one of the best in the world, therefore, telecom business can exploit such competitive advantages extremely.…

    • 21929 Words
    • 88 Pages
    Powerful Essays
  • Powerful Essays

    Telecommunications industry is one of the fastest growing industries in India due to a variety of factors. It has been evident that fast movers manage to capture the larger share of the pie.…

    • 3329 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Samsung S4

    • 773 Words
    • 4 Pages

    As is evident from the graph above, the penetration of smartphones among the Indian mobile phone users is the lowest among the BRICs. 80% of Indian users still use feature phones. The highest penetration among these countries is in China with 66% of total mobile phone users using smartphones. This presents a huge potential for Samsung to expand in India. Galaxy S4 might prove to be an initiator in this expanding process. According to CyberMedia Research (CMR), the number of smartphones sold in India constituted only 7% of the total handset units sold in 2012. But the year-on-year growth rate for smartphones was the highest at 35.7%, as compared to feature phones (19.9%) and other mobile handsets…

    • 773 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    The above facts may seem unbelievable to some but this is the situation and the size of the market in India. Let us examine a few more facets of the mobile phone industry in India.…

    • 984 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    The Indian telecommunications growth story is based on a strong base of an excellent telecommunication infrastructure. The telecommunication infrastructure in India boasts of around 7.5 lakh telecommunication towers which cover the entire span of India. Also, underwater cables which provide broadband connection throughout the world are extensive with Indian companies like Bharti Infratel leading in that space. The telecom sector on the whole contributes around 3% to the total GDP growth of India making it a very important sector for the country as a whole.…

    • 585 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    India continues to be one of the fastest growing telecom markets in the world. Reforms introduced by successive Indian governments over the last decade have dramatically changed the nature of telecommunications in the country. The sector ranks second in the world, with over 225.7 million telephone subscriptions by 2008-end.…

    • 2779 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    [6] Neal, William D and John Wurst (2001): Advances in Market Segmentation, American Marketing Association, spring…

    • 2140 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Industry Profile Airtel

    • 3888 Words
    • 16 Pages

    The Mobile telecommunications system in India is the second largest in the world andit was thrown open to private players in the 1990s. The country is divided into multiplezones, called circles (roughly along state boundaries). Government and several privateplayers run local and long distance telephone services. Competition has caused prices to dropand calls across India are one of the cheapest in the world. The rates are supposed to go downfurther with new measures to be taken by the Information Ministry. The mobile service hasseen phenomenal growth since 2000. In September 2004, the numbers of mobile phoneconnections have crossed fixed-line connections. India primarily follows the GSM mobilesystem, in the 900 MHz band. Recent operators also operate in the 1800 MHz band. Thedominant players are Airtel, Aircel Uninor, Reliance Infocomm, Vodafone, Idea cellular andBSNL/MTNL. There are many smaller players, with operations in only a few states.International roaming agreements exist…

    • 3888 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Tele-density, which was languishing at 2% in 1999, has shown an impressive jump to 9.5% in 2006 and 10.5% in 2007 and is set to increase to 20% in the next five years beating the Govt. target by three years. Accordingly, India requires incremental investments of USD 20-25 billion for the next five years.…

    • 2788 Words
    • 12 Pages
    Satisfactory Essays