Start Up of New Fast Food Chain in India

Topics: Fast food, Retailing, Shopping mall Pages: 4 (1107 words) Published: January 24, 2012
Group 3
Debashish Das
Pallavi Talwar
Hari Das Gupta
Pramod Balakrishnan

Since the maiden business venture would be the first business venture of the group, we would prefer to keep the funding internal. The business venture we would start is
Indian Street food restaurant “ Pao Khao”

Executive Summary
Pao Khao is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Pao Khao will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Pao Khao is the answer to an increasing demand for snack-type & Ethnic Indian food. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Delhi NCR , has population of more than 2 million. Our main priority is to establish starting in Gurgaon , preferably close to one of prominent shopping malls in MG road. Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Pao Khao to successfully open and expand through year two. The initial capital investment will allow Pao Khao to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Pao Khao will entice youngsters as well as working couple (DINK) to bring their friends and family with our innovative environment, fresh Indian Snack /Ethnic food

1.1 Objectives
To establish a presence as a successful local fast food outlets and gain a market share in Delhi NCR Fastest growing fast food industry. •To make Pao Khao a destination spot for mall-goers,...
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