Starhub Financial Evaluation
Oxford Brookes University
BSc (Hons) in Applied Accounting
Research and Analysis Project
An evaluation of financial and business performance of StarHub Ltd from FYE 2008 to 2010
Clement Ngu
ACCA student no. 1933056
May 2011
Word count:
Table of Contents 1. Project Objectives and Overall Research Approach……………………. 1.1 Reasons for choosing Project Topic Area and Organisation 1.2 Organisation’s profile 1.3 Project Objectives 1.4 Research Approach
2. Information Gathering, Accounting and Business Techniques……………… 2.1.1 Sources of Information 2.1.2 Methods of Collection 2.1.3 Limitations of Information collected 2.1.4 Ethical Issues
2.2.1 Accounting Ratios 2.2.2 Limitation of Accounting Ratios 2.2.3 Business Models 2.2.4 Limitation of Business Models
3. Results and Analysis, Conclusion and Recommendations 3.1.1 Porter’s 5 Forces 3.1.2 Threat of entry 3.1.3 Power of supplier 3.1.4 Power of customer 3.1.5 Threat of substitute 3.1.6 Competitive rivalry
3.2.1 Porter’s Five Forces 3.2.2 Threat of new entrants 3.2.3 Bargaining power of suppliers 3.2.4 Bargaining power of customers 3.2.5 Threat of substitute products 3.2.6 Competitive rivalry
3.3 Conclusion and recommendations
Reference List
Appendix 1: Extracts from Financial Statements
Appendix 2: Calculation of Key Ratios
Appendix 3: Spreadsheet formulae
Appendix 4: Abbreviation List
Part1: Project objectives and overall research approach
1.1 Reasons for choosing Project Topic Area and Organisation
The project topic area and organisation is Topic 8 – the business and financial performance of an organisation over a three year period and Starhub Ltd (SH), which is a telecommunications company based in Singapore. The reason for choosing topic 8 is because it can help me learning the skills and techniques of interpreting financial statements and
BSc (Hons) in Applied Accounting
Research and Analysis Project
An evaluation of financial and business performance of StarHub Ltd from FYE 2008 to 2010
Clement Ngu
ACCA student no. 1933056
May 2011
Word count:
Table of Contents 1. Project Objectives and Overall Research Approach……………………. 1.1 Reasons for choosing Project Topic Area and Organisation 1.2 Organisation’s profile 1.3 Project Objectives 1.4 Research Approach
2. Information Gathering, Accounting and Business Techniques……………… 2.1.1 Sources of Information 2.1.2 Methods of Collection 2.1.3 Limitations of Information collected 2.1.4 Ethical Issues
2.2.1 Accounting Ratios 2.2.2 Limitation of Accounting Ratios 2.2.3 Business Models 2.2.4 Limitation of Business Models
3. Results and Analysis, Conclusion and Recommendations 3.1.1 Porter’s 5 Forces 3.1.2 Threat of entry 3.1.3 Power of supplier 3.1.4 Power of customer 3.1.5 Threat of substitute 3.1.6 Competitive rivalry
3.2.1 Porter’s Five Forces 3.2.2 Threat of new entrants 3.2.3 Bargaining power of suppliers 3.2.4 Bargaining power of customers 3.2.5 Threat of substitute products 3.2.6 Competitive rivalry
3.3 Conclusion and recommendations
Reference List
Appendix 1: Extracts from Financial Statements
Appendix 2: Calculation of Key Ratios
Appendix 3: Spreadsheet formulae
Appendix 4: Abbreviation List
Part1: Project objectives and overall research approach
1.1 Reasons for choosing Project Topic Area and Organisation
The project topic area and organisation is Topic 8 – the business and financial performance of an organisation over a three year period and Starhub Ltd (SH), which is a telecommunications company based in Singapore. The reason for choosing topic 8 is because it can help me learning the skills and techniques of interpreting financial statements and