Starbucks vs. Peets Coffee

Topics: Starbucks, Coffee, Jerry Baldwin Pages: 3 (936 words) Published: December 19, 2010
Starbucks vs. Peet’s Coffee & Tea

If someone claims they are a coffee drinker and go to Starbucks every morning, chances are they do not know much about coffee and they are more likely to get an espresso drink rather than a cup of coffee. Why? Because Starbucks is not known or praised for their coffee like they use to be. Their signature trademark is their latte macchiato’s, caramel frappucino’s, and random coffee themed objects and items that have turned this once original coffee shop, more into an expensive superstore full of gifts and three month old vacuumed sealed beans. Order a medium, excuse me, I mean “grande” coffee, and the barista will look at you as if you just got out of the loony bin. Peet’s Coffee and Tea, a corporate coffee shop just like Starbucks but nearly not as huge, has constantly and is still constantly putting its focus and efforts in selling high-quality coffee beans and teas to its customers, rather than focusing on the sales of espresso drinks and useless gifts to people who can even afford them. Quality is over quantity when comes between Peet’s Coffee and Tea, and Starbucks Coffee is rather the other way around. Peet’s Coffee and Tea was established by Alfred Peet, an immigrant from Holland who worked for the tea business then moved to San Francisco in 1955 working for coffee importers for nearly a decade. Alfred was not satisfied with the coffee he came across people drinking and wanted to expose coffee drinkers to strong, better tasting, and higher in quality coffee. "Before I started, people were drinking Folgers and Hills Bros., and I thought, 'God no, there must be something better,' " Alfred Peet. In 1966, he opened his first store in Berkeley, California after his family name and specialties, which was gourmet coffee and tea. The European style dark roasted coffee beans and aroma that came with it became a trademark of Peet’s. The smell of fresh coffee and beans always reminded customers why they were even in there in...
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