Starbucks Strategy And Internal Initiatives To Return

Topics: Business ethics, Corporate social responsibility, Ethics Pages: 12 (640 words) Published: April 19, 2015
Starbucks’ Strategy and Internal
Initiatives to Return to Profitable
Growth
Kelompok :
Prisilian Suwuh 2401140098
Selma 24011400
Dharma 24011400
Bima 24011400
Ridwan 24011400
Reisa 24011400

Please identify the resources or capabilities Starbucks and make VRIN matrix analysis to decide whether those are core
competencies that provide sustained competitive advantages ?

Resources or Capabilities

VRIN Analysis for the Starbucks Company
Resource or
Capability

Valuable
(exploitsopport
unities and
neutralises
threats)

Rare (possessed
byone of a few
firms in the
industry)

Inimitable
(costly
toimitate)

Store
Ambience:
- Design
- Music
- Atmosphere
- Wi-fi

Considered the third
place
for
its
customers

Yes– unique store
atmosphere

More than money to
imitated

Awareness:
- Brand
- Culture
- Agreements
- Product
Placement

Yes – Brand is more
valueble than its
competitors

Just
a
few
companies have the
same reputation

Time, Know How,
Financial
support
and experience

etc

Published by Angela Chen

Nonsubstitutable

(there is no
equivalent
resourceor
capability that could
be used by a
competitor)

Core
competency
that provides a
Sustained
competitive
advantage?

Please analysis how far ethics as well as governance are
implemented in Starbucks

Business Ethics
• Business ethics can be defined as principles of conduct within organizations that guide decision making & behavior.
• All strategic formulation, implementation & evaluation decisions have ethical ramifications.
• Good ethic is good business. Bad ethic can derail even the best strategic plan.
• Strategist like CEOs & business owners are the individuals primarily responsible for ensuring that high ethical principles are espoused & practiced in an organization.
• Being unethical can be very expensive. Some business action considered to be unethical include misleading advertising or labeling, misleading survey analysis, causing environmental harm, poor product or services safety, padding expense account, insider trading, dumping banned or flawed products in foreign markets, not providing equal opportunities for women & minorities, overpricing, moving jobs overseas, & sexual harassment

7 Principles of Admirable Business Ethics
1. Be trustful: customers want to do business with a company they can trust. 2. Keep an open mind: the leaders of an organization must be open to new idea. 3. Meet obligations: do everything possible to gain the trust of past customers & clients, particularly if something has gone awry.

4. Have clear documents: make certain that all print materials such as advertising brochures & business documents are clear, precise, professional, & most importantly, do not misrepresent or misinterpret.

5. Become community involved: be actively involved in community-related issues & activities, continually demonstrating that your business is a responsible community citizen.
6. Maintain accounting control: view accounting & record keeping not only as a means for monitoring the progress of your company but as a resource for identifying & stopping any “questionable” activities.

7. Be respectful: treat others with the utmost of respect. Regardless of different positions, titles, ages, or beliefs, always treat others with professional respect & courtesy.

In implementing CSR, analyze in which stage Starbucks CSR value

Corporate Social Responsibility (CSR)
• Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or sustainable responsible business/ Responsible Business) is a form of corporate
self-regulation integrated into a business model CSR policy
functions as a self-regulatory mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical standards and international norms
• Business dictionary defines CSR as "A company’s sense of responsibility towards the...
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