Starbucks’ Strategy and Internal
Initiatives to Return to Profitable
Prisilian Suwuh 2401140098
Please identify the resources or capabilities Starbucks and make VRIN matrix analysis to decide whether those are core
competencies that provide sustained competitive advantages ?
Resources or Capabilities
VRIN Analysis for the Starbucks Company
byone of a few
firms in the
Considered the third
Yes– unique store
More than money to
Yes – Brand is more
valueble than its
companies have the
Time, Know How,
Published by Angela Chen
(there is no
capability that could
be used by a
that provides a
Please analysis how far ethics as well as governance are
implemented in Starbucks
• Business ethics can be defined as principles of conduct within organizations that guide decision making & behavior.
• All strategic formulation, implementation & evaluation decisions have ethical ramifications.
• Good ethic is good business. Bad ethic can derail even the best strategic plan.
• Strategist like CEOs & business owners are the individuals primarily responsible for ensuring that high ethical principles are espoused & practiced in an organization.
• Being unethical can be very expensive. Some business action considered to be unethical include misleading advertising or labeling, misleading survey analysis, causing environmental harm, poor product or services safety, padding expense account, insider trading, dumping banned or flawed products in foreign markets, not providing equal opportunities for women & minorities, overpricing, moving jobs overseas, & sexual harassment
7 Principles of Admirable Business Ethics
1. Be trustful: customers want to do business with a company they can trust. 2. Keep an open mind: the leaders of an organization must be open to new idea. 3. Meet obligations: do everything possible to gain the trust of past customers & clients, particularly if something has gone awry.
4. Have clear documents: make certain that all print materials such as advertising brochures & business documents are clear, precise, professional, & most importantly, do not misrepresent or misinterpret.
5. Become community involved: be actively involved in community-related issues & activities, continually demonstrating that your business is a responsible community citizen.
6. Maintain accounting control: view accounting & record keeping not only as a means for monitoring the progress of your company but as a resource for identifying & stopping any “questionable” activities.
7. Be respectful: treat others with the utmost of respect. Regardless of different positions, titles, ages, or beliefs, always treat others with professional respect & courtesy.
In implementing CSR, analyze in which stage Starbucks CSR value
Corporate Social Responsibility (CSR)
• Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or sustainable responsible business/ Responsible Business) is a form of corporate
self-regulation integrated into a business model CSR policy
functions as a self-regulatory mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical standards and international norms
• Business dictionary defines CSR as "A company’s sense of responsibility towards the...
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