Starbucks Strategy Analysis
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Starbucks strategy analysis
Introduction
The purpose of this analysis is to evaluate the Industry’s features and the company’s strategy. The main analysis in this project is external analysis and internal analysis. External analysis is contain of strategy group, five forces, partial SWOT, PESTEL, Industry life cycle and Internal analysis is contain of market segmentation, CSFS, partial SWOT, generic strategy, Resources and Core competency, the Boston matrix, the Ansoff matrix and financial analysis. At last the recommendation part will indicate the company’s future prospects.
Company Overview
Starbucks has established in1971 by three partners in Seattle, Washington by initially fund of just $9.050 (Thompson, JR & Strickland, 1999) It has known through its high price but best quality, innovative products and accessible location and the Coffee Industry leader in the market. Most of its product is consist of high quality instant coffee & tea, coffee and tea gourmet, cakes and etc. Starbucks had been inspired by Italian style café after 1983 through it’s CEO manager, Howard Shultz. The first store outside U.S opened in Japan in 1996 and followed in U.K. Base on a report in 2011, it has 18,887 stored in 55 countries, while 12,500 stores are domestic. (Wikipedia.org/Starbucks) The market share of Starbucks in U.S is 32.6 % in 2011, whereas, it’s closest threat, which is ‘Dunkin Donuts’, has 16.1% of U.S market share. (Quora.com) The current mission of Starbucks is “ to inspire the human spirit by one person, one cup and one neighborhood at the time”. (Starbucks.com)
Company external analysis
The external analysis simply concentrates on the Industry analysis not company. It will consist of Strategy Group, PESTEL analysis, Industry life cycle, 5 Forces and Partial SWOT.
Strategy Group
Starbucks is the leader of best quality coffee in Beverage Industry and is the number one coffee company in the world. Starbucks
Starbucks strategy analysis
Introduction
The purpose of this analysis is to evaluate the Industry’s features and the company’s strategy. The main analysis in this project is external analysis and internal analysis. External analysis is contain of strategy group, five forces, partial SWOT, PESTEL, Industry life cycle and Internal analysis is contain of market segmentation, CSFS, partial SWOT, generic strategy, Resources and Core competency, the Boston matrix, the Ansoff matrix and financial analysis. At last the recommendation part will indicate the company’s future prospects.
Company Overview
Starbucks has established in1971 by three partners in Seattle, Washington by initially fund of just $9.050 (Thompson, JR & Strickland, 1999) It has known through its high price but best quality, innovative products and accessible location and the Coffee Industry leader in the market. Most of its product is consist of high quality instant coffee & tea, coffee and tea gourmet, cakes and etc. Starbucks had been inspired by Italian style café after 1983 through it’s CEO manager, Howard Shultz. The first store outside U.S opened in Japan in 1996 and followed in U.K. Base on a report in 2011, it has 18,887 stored in 55 countries, while 12,500 stores are domestic. (Wikipedia.org/Starbucks) The market share of Starbucks in U.S is 32.6 % in 2011, whereas, it’s closest threat, which is ‘Dunkin Donuts’, has 16.1% of U.S market share. (Quora.com) The current mission of Starbucks is “ to inspire the human spirit by one person, one cup and one neighborhood at the time”. (Starbucks.com)
Company external analysis
The external analysis simply concentrates on the Industry analysis not company. It will consist of Strategy Group, PESTEL analysis, Industry life cycle, 5 Forces and Partial SWOT.
Strategy Group
Starbucks is the leader of best quality coffee in Beverage Industry and is the number one coffee company in the world. Starbucks
References: Datamonitor. (2010). Drinks Market Watch:Starbucks. Datamonitor. Datamonitor. (2010). Global Hot Drinks. Datamonitor. Datamonitor. (2010). Hot Drinks in the United States. Datamonitor. GlobalData. (2010). Starbucks Corporation - Financial and Strategic Analysis Review. Global Data. MacdonaldIndia.com, (2009): McDonald’s new advertising campaign ‘Chatpata McAloo Tikki Burger’ OneSource http://finance.yahoo.com/q/ks?s=sbux, 2011 Porter, M Quora.com, [Online] available at < http://www.quora.com/What-is-starbucks-market-share-globally-and-in-the-US> Reuters.com, (2011): [Online] available at < http://www.reuters.com/article/2011/07/28/us-starbucks-idUSTRE76R71E20110728> Starbucks.com, [Online] available at < http://www.starbucks.com/menu/drinks/espresso/skinny-flavored-latte> Starbucks.com, (2011): [Online] available at < http://news.starbucks.com/article_display.cfm?article_id=501> World Bank. (2010). Global Economic Prospects: Fiscal Headwinds and Recovery. World Bank.