Starbucks Organizational Structure

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Running head: ORGANIZATIONAL STRUCTURE PAPER- STARBUCKS

Organizational Structure Paper- Starbucks MGT 230

Organizational Structure Paper- Starbucks Spending more four dollars for a cup of coffee was unheard of prior the early. Today thanks to visionary owner, Howard Schultz, Starbucks chairman president, and executive officer, it is commonplace. In 1981, Schultz was looking for a cup of the acclaimed “world’s finest fresh-roasted coffees” when he entered his first Starbucks. Impressed by the flavor of the coffee, he would soon create a vision. One year later, while in Italy, he became fascinated and inspired by the Italian coffee bars. He thought that there was certain romanticism that the unique shops offered. So in August 1987, Howard Schultz took a gamble and purchased Starbucks. His vision was born. The goal of Starbucks was to offer the consumer a premium coffee and to create a unique experience for patrons... The Starbuck mission is simple, “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” (Starbucks, 2011). They undoubtedly have delivered that mission. Today Starbucks has become the leading specialty coffee retailer in the world. Located in 50 nations, Starbucks have in excess of 15,000stores (Starbucks, 2011).

Howard Schultz, President, Starbucks Corporation



References: Starbucks Corporation,. (2008). Ideas in action. My starbucks idea. Retrieved June 11, 2011 from http://blogs.starbucks.com/blogs/customer/default.aspx Starbucks Food, Starbucks website, Starbucks Corporation,  (2011).  Retrieved June 11, 2011, from http://www.starbucks.com. Tinity, A. M. (2010). Associated Content. Retrieved June 10, 2011 from http://www.associatedcontent.com/article/2822954/starbucks_organizational_mission_an d.html? cat=55

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