Starbucks Online Marketing Analysis
Online Branding Report
Nurun – A Global Interactive Marketing Agency
Who is Nurun?
Nurun is a global marketing firm who specializes in proving value to a company’s products through “digital utility”. They start any project by thinking like the customer that will be using the product or service, right down to their daily activities. They then discover how adding a digital dimension (whether it be a website, social media, apps, or other innovative digital media types) will increase the customer’s perception of the brand and make the brands useful in everyday life.
Who Have We Worked For?
Nurun has done work for major brands such as: L’Oreal, Lacoste, Maserati, Tropicana, Government of Canada, Samsung, Sony, Microsoft, and Disney, just to name a few. For these organizations they have worked on tasks such as: New websites, creation of mobile apps, and live interactive video.
The Differences We Have Made
Nurun completed an interactive website for La Redoute who specialize in designer clothing. The issue with La Redoute is they were ranked eighth among French e-commerce sites in 2011. They wanted a site where consumers could interact and choose exactly what they wanted.
Nurun was able to step in and made a whole new website based around the model of a magazine. Unlike your typical website, they created La Redoute to be interactive and looked like a big magazine. However they created a complete digital component with pictures, videos and an interactive shopping cart within the online magazine.
Nurun was able to increase the overall time spent on the site, as well as the continued interest among the consumers.
Starbucks – Coffee Wars
Recently we have seen many major players prosper in the coffee market. McDonalds is probably one of the top global companies to take advantage of this and offer discount coffee lattes and more to their customers. They have developed their McCafé brand to be superior to Starbucks globally and have been slowly
Nurun – A Global Interactive Marketing Agency
Who is Nurun?
Nurun is a global marketing firm who specializes in proving value to a company’s products through “digital utility”. They start any project by thinking like the customer that will be using the product or service, right down to their daily activities. They then discover how adding a digital dimension (whether it be a website, social media, apps, or other innovative digital media types) will increase the customer’s perception of the brand and make the brands useful in everyday life.
Who Have We Worked For?
Nurun has done work for major brands such as: L’Oreal, Lacoste, Maserati, Tropicana, Government of Canada, Samsung, Sony, Microsoft, and Disney, just to name a few. For these organizations they have worked on tasks such as: New websites, creation of mobile apps, and live interactive video.
The Differences We Have Made
Nurun completed an interactive website for La Redoute who specialize in designer clothing. The issue with La Redoute is they were ranked eighth among French e-commerce sites in 2011. They wanted a site where consumers could interact and choose exactly what they wanted.
Nurun was able to step in and made a whole new website based around the model of a magazine. Unlike your typical website, they created La Redoute to be interactive and looked like a big magazine. However they created a complete digital component with pictures, videos and an interactive shopping cart within the online magazine.
Nurun was able to increase the overall time spent on the site, as well as the continued interest among the consumers.
Starbucks – Coffee Wars
Recently we have seen many major players prosper in the coffee market. McDonalds is probably one of the top global companies to take advantage of this and offer discount coffee lattes and more to their customers. They have developed their McCafé brand to be superior to Starbucks globally and have been slowly
References: Ruiz, J. (2012, August 22). Social media today. Retrieved from http://socialmediatoday.com/joseph-ruiz/726371/starbucks-customer-profile-relationship-marketing-customer-analysis Nurun. (n.d.). Retrieved from http://www.nurun.com/home/work-ideas/projects.html Brush Michael (2011, May 7). Mcdonald. Retrieved from http://money.msn.com/investment-advice/mcdonalds-or-starbucks-who-wins-brush.aspx?page=2