STARBUCKS MARKETING MAKES SOCIAL MEDIA A DIFFERENC
STARBUCKS MARKETING MAKES SOCIAL MEDIA A DIFFERENCE MAKER
BY MIKE SCHOULTZ 1990
Market segmentation
The company has stayed with the upper-scale of the coffee market, competing on comfort rather than convenience, which are the case with its closest competitors, McDonald’s and Dunkin Donuts. See this article on market segmentationﾧ tips. Execution
The company continues to focus on its original product bundle that includes good coffee, quality service, and a nice environment to hang around. They keep their attention on paying attention to the details of great execution and service. Social Media
One of the earliest adopters of the use of social media for marketing and social commerce, Starbucks has certainly taken a leadership position. Their social media strategy is built around their company web site and 6 additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Ideas. We will review Starbuck’s social media strategy in detail below. See this article on the secrets to a winning social media marketing strategyﾧ. Adaptation and Innovation
Starbuck’s business crowdsourcingﾧ, via its My Starbucks Idea website, has been a hugh success. Why you may ask? Because they have combined the concepts of change, experimentation, social media, customer engagement, and market research and made the results key components of both their brand as well as their marketing strategy. Have you given My Starbucks Idea a try? What did you think? Starbucks has clearly embraced the digital realm. With a strong presence on multiple social networks, the brand has set a high bar when it comes to being social and engaging its customers. They are at or near the top of nearly every major brand ranking in social media. Starbucks’ ability to wear so many hats corporate success, “local” favorite, and Internet sensation warrants strategic examination. Related: Marriott Marketing Makes Customer Experience the Difference Makerﾧ Why is Starbucks such
BY MIKE SCHOULTZ 1990
Market segmentation
The company has stayed with the upper-scale of the coffee market, competing on comfort rather than convenience, which are the case with its closest competitors, McDonald’s and Dunkin Donuts. See this article on market segmentationﾧ tips. Execution
The company continues to focus on its original product bundle that includes good coffee, quality service, and a nice environment to hang around. They keep their attention on paying attention to the details of great execution and service. Social Media
One of the earliest adopters of the use of social media for marketing and social commerce, Starbucks has certainly taken a leadership position. Their social media strategy is built around their company web site and 6 additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Ideas. We will review Starbuck’s social media strategy in detail below. See this article on the secrets to a winning social media marketing strategyﾧ. Adaptation and Innovation
Starbuck’s business crowdsourcingﾧ, via its My Starbucks Idea website, has been a hugh success. Why you may ask? Because they have combined the concepts of change, experimentation, social media, customer engagement, and market research and made the results key components of both their brand as well as their marketing strategy. Have you given My Starbucks Idea a try? What did you think? Starbucks has clearly embraced the digital realm. With a strong presence on multiple social networks, the brand has set a high bar when it comes to being social and engaging its customers. They are at or near the top of nearly every major brand ranking in social media. Starbucks’ ability to wear so many hats corporate success, “local” favorite, and Internet sensation warrants strategic examination. Related: Marriott Marketing Makes Customer Experience the Difference Makerﾧ Why is Starbucks such