Starbucks in Egypt
The Arab academy for science and technology
International business
12th week project
Done to: Dr. Taha Kassem
Table of contents
STARBUCKS history------------------------------------------------------------2
STARBUCKS culture------------------------------------------------------------3
Economic and political IDEOLOGIEIS---------------------------------------4
Modes of entry--------------------------------------------------------------------5
STARBUCKS strategy-----------------------------------------------------------6
STARBUCKS strategy----------------------------------------------------------7
References-------------------------------------------------------------------------8
About Starbucks
| 1970’s The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle | 1980’s Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy | | | 1990’s Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company under the trading symbol "SBUX". The first Starbucks in the Middle East opens in 1999, in Souk Shark, Kuwait | 2000’sThe Starbucks phenomenon continues. As of this writing, Starbucks has more than 16,000 stores in
8 countries including Egypt. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® blended beverages | |
Starbucks Coffee Company is the leading retailer, roaster and brand of
International business
12th week project
Done to: Dr. Taha Kassem
Table of contents
STARBUCKS history------------------------------------------------------------2
STARBUCKS culture------------------------------------------------------------3
Economic and political IDEOLOGIEIS---------------------------------------4
Modes of entry--------------------------------------------------------------------5
STARBUCKS strategy-----------------------------------------------------------6
STARBUCKS strategy----------------------------------------------------------7
References-------------------------------------------------------------------------8
About Starbucks
| 1970’s The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle | 1980’s Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy | | | 1990’s Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company under the trading symbol "SBUX". The first Starbucks in the Middle East opens in 1999, in Souk Shark, Kuwait | 2000’sThe Starbucks phenomenon continues. As of this writing, Starbucks has more than 16,000 stores in
8 countries including Egypt. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® blended beverages | |
Starbucks Coffee Company is the leading retailer, roaster and brand of
References: Murphy, P. (2011, January 26). Brazil could be world No. 1 coffee drinker by 2012. Business & Financial News, Breaking US & International News | Reuters.com Retrieved January 30, 2011, from Nichols, M. (2011, March 10). China and Russia drive growth in world 's billionaires. Retrieved April 06, 2011, from http://www.reuters.com/article/2011/03/10/us- Billionaires-idUSTRE7286SF20110310 Starbucks Shared Planet - Community Involvement. (2009). Retrieved November 26, 2009, from http://www.starbucks.com/sharedplanet/communityInvolvement.aspx Starbucks Shared Planet - Our Responsibility (October 12, 2006). Missouri State University. (April 2002).