Starbucks Case Study.
Module title: Issues in Global Business & Consultancy
Module code: 6IM004
Word count: 2902
Company’s profile 5
Globalisation 6 Globalisation of markets 6 Globalisation of production 7 Antiglobalisation protests 7
Business ethics 8 Employment practices 8 Human rights 8 Environmental pollution 9 Moral obligations 9
Globalisation referred by Hill (2009) is the shift towards a more integrated world. It is the process of economies, societies and cultures integrated through a global network. One of those networks is trade network. This means that there is a movement of materials and goods between national boundaries. Globalisation also involves movement of labour and causes a variety of effects: political ethical, cultural, social, etc. More importantly, the effects brought by it can cause issues that require further investigation.
The purpose of this report is to center around a major organisation – Starbucks Coffee Company and to carry out a depth investigation into its position in global market and issues related to it.
The report will firstly present the research methods used to get the information and justify that. Secondly, will discuss globalisation and its position in Starbucks Company including criticism that exists. Later on, the report will discuss ethical issues raised by the globalisation of the company, including employment practices, human rights, environmental pollution and moral obligations. Finally, the conclusion will be drawn.
In order to investigate the company and its operations, the research has to be carried out so that issues could be addressed. As described by University of Oxford, research “comprise creative work undertaken on a
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