Starbucks Entering Bangladesh

Powerful Essays
Topics: Coffee
1.0 INTRODUCTION
Starbucks Coffee is an international coffee and coffeehouse chain based in Seattle Washington. It started its business in 1971 in Seattle’s Pike Place Market. They began with selling roaster and retailer of whole bean and ground coffee tea and spices within a single store. Starbucks is named after the first mate in Herman Melville’s Moby Dick. The logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks’ mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

Its operations include upwards of 12,000 coffee shops and kiosks in the United States and Canada. It has a wide and effective distribution channel throughout the country to always provide the highest quality coffee. In addition to a variety of coffees and coffee drinks, Starbucks shops also feature pastries and other food items; and espresso machines, coffee brewers, and other assorted items. The company also sells many of these products via mail order and online at starbucks.com. It also wholesales its coffee to restaurants, businesses, education and healthcare institutions, hotels, and airlines.

Starbucks always believed in serving the best coffee possible. It is their goal for all of the coffee to be grown under the highest standards of quality, using ethical trading and responsible growing practices. The coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality arabica beans. Once these quality beans arrive at their roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast.

Starbucks’ trademark is very strong that customers are willing to purchase Starbucks’ coffee in a daily basis. As it is visible in the home country where there is always a long queue in front of Starbucks coffee shop every morning. In the home country, the price of Starbucks can be considered relatively



References: 1. Keegan, Warren J. (2005). Global Marketing Management. New Delhi: Pearson Education. 2. USA - Language, Culture, Customs and Etiquette (n.d.). Retrieved December 10, 2010, from http://www.kwintessential.co.uk/resources/global-etiquette/usa.html 3. A SHORT GUIDE TO THEAMERICAN POLITICAL SYSTEM (n.d.). Retrieved November 27, 2010, from http://www.rogerdarlington.co.uk/Americanpoliticalsystem.html 4. U.S. Economic System (n.d.). Retrieved November 27, 2010, from http://www.theusaonline.com/economy/economic-system.htm 5. Starbucks Company Profile (n.d.). Retrieved November 27, 2010, from http://www.starbucks.com/about-us/company-information

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