Preview

Starbucks Case Study

Powerful Essays
Open Document
Open Document
9028 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbucks Case Study
STARBUCKS
Case Study

Alex Cochran May 2003

Starbucks – A Case Study. Table of Contents

Alex Cochran 2003

Executive Summary..................................................................................................................................3 Market Segmentation ...............................................................................................................................4 Methods of Segmentation................................................................................................................4 Lifestyle Segmentation in the Specialty Coffee Market ..............................................................5 Segments ................................................................................................................... 5 Identifiable ................................................................................................................ 6 Sizeable...................................................................................................................... 6 Actionability .............................................................................................................. 6 Accessibility ............................................................................................................... 7 Sustainable Competitive Advantage......................................................................................................8 The Path to Protection. ....................................................................................................................8 Raising the Bar – Starbucks Advantage.........................................................................................8 Customer Loyalty....................................................................................................... 9 Location .................................................................................................................. 10 Vendor & Supply Chain Relations
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case study: Starbucks
    • 461 Words
    • 2 Pages

    Case study: Starbucks

    Starbucks was quite concern to maintain their brand image in spite of threatening issue by Global exchange (Argenti, 2013, p. 140). First, Starbucks was reluctant to go for any agreement with fair trade since they were not confirmed whether fair trade could assure to provide the quality beans to meet the Starbuck's standards or not. The company never compromised with the quality and hesitates to pay higher prices for it. Second, the another significant concern was that how the current suppliers of Starbucks would respond if they found that other suppliers are getting the same price for the product which is not being testified by Starbucks (Argenti,2013, p. 141). Third, Starbucks also concerned about the fact that if the coffee from fair trade is not good enough compared to their other coffee line, it will affect their brand value negatively which in turns results customer's dissatisfaction (Argenti, 2013, p. 141).…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Starbucks Case Study
    • 889 Words
    • 4 Pages

    Starbucks Case Study

    Overall, Starbucks’ performance has been mixed over the past six months. On April 13, 2012, its stock price reached a high of $61.67 per share and closed at $57.37 per share. Since April, the price of Starbucks’ stock fell on average in the following closing months of May and June before reaching a low of $43.16 in the opening days of August. The fall was correlated with the release of Starbucks’ third quarter annual report, which showed a less-than-expected performance for that quarter; the earnings per share were $0.43 compared to a market expectation of $0.45 (Baertlein). Since then, the price of Starbucks’ stock has gradually increased. Although market risk factors like decreased consumer spending may have impacted Starbucks’ recent performance, Starbucks has still remained profitable, and there are generally positive expectations for the next year.…

    • 889 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Starbucks Case Study
    • 1545 Words
    • 11 Pages

    Starbucks Case Study

    a. Starbucks Corporation makes money in a few different ways, it’s highest revenue source are through the company-operated stores, here they sell things like different coffee brews, teas and pastries. Starbucks’ other revenue sources include product sales to licensed stores, this includes royalties and other fees paid to Starbucks for using it’s brand. Another source of revenue is consumer packed goods (CPG), food service and other, threw CPG, food service and other, Starbucks sells already packaged goods like coffee and tea to other retail stores like grocery stores, gas stations, warehouses, etc. Starbucks also holds short and long-term investments, which primarily consist of investment grade debt securities as well as certificates of deposits all of which are classified as available-for-sale. The last way Starbucks makes money through by investments is in it’s trading securities portfolio, this portfolio is comprised of marketable equity mutual funds and equity exchange-traded funds. Starbucks is also a public corporation so it also raises capital by issuing stock.…

    • 1545 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Starbucks - Case analysis and problem solving
    • 1136 Words
    • 33 Pages

    Starbucks - Case analysis and problem solving

    2. Premium location: They located their stores in premium location as possible before its competitors could.…

    • 1136 Words
    • 33 Pages
    Good Essays
    Read More
  • Good Essays

    Starbucks Case Study
    • 809 Words
    • 4 Pages

    Starbucks Case Study

    2011 was a lucrative year for Starbucks. Overall sales increased to $11.7B, there was a 22% increase in profitability, and its stock price increased 43%. How was this possible? Well, in 2011 there were approximately 17,000 stores open worldwide, and about 10,800 solely in the United States. Having more stores than ever provided Starbucks with more customers and supporters therefore, increasing sales. With the rising amount of customers in outside countries, Starbucks continued to gain worldwide recognition, also influencing on the major increases in sales, stock price, and profitability.…

    • 809 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study for Starbucks
    • 1575 Words
    • 7 Pages

    Case Study for Starbucks

    In assessing Starbucks Social responsibility strategy, one would have to look at certain key elements of the strategy and what makes it a good strategy, a great strategy or even a poor strategy. One would have to ask question such as;…

    • 1575 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Starbucks Case Study
    • 518 Words
    • 3 Pages

    Starbucks Case Study

    It was November of 2001 when Starbucks first started its prepaid debit cards. This debit card can hold anywhere between $5 and $500 and can be used at any Starbucks location. In 2002, there was a 7% same store increase in sales and its believed that the card was the reason for the increase. Starbucks wants to be able to profile frequent visitors to a Starbucks store. The following information used in doing so includes age, income, and number of cups of coffee per day.…

    • 518 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Case Study: Starbucks
    • 1666 Words
    • 7 Pages

    Case Study: Starbucks

    Thib, Mikael. "View Idea - Better Reward Program!" My Starbucks Idea. 30 Jan. 2012. Web. 30 Jan. 2012. .…

    • 1666 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Starbucks Case Study
    • 806 Words
    • 4 Pages

    Starbucks Case Study

    Other operational change was coffee grinding. At the beginning, coffee was grounded throughout the day for best tasting. In order to reduce time, Starbucks started shipping pre-ground coffee to its stores. However coffee quality could be compromised by…

    • 806 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Starbucks Case Study
    • 2095 Words
    • 9 Pages

    Starbucks Case Study

    Brief Contents: (i.) (ii.) (iii.) (iv.) (v.) (vi.) (vii.) Problem Statement Alternative Solutions Recommendations (A plan of action is summarized concisely in exhibits 3 & 4) EXHIBIT 1 EXHIBIT 2 EXHIBIT 3 (Short-term Plan of Action) EXHIBIT 4 (Long-term Plan of Action)…

    • 2095 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Starbucks Study Case
    • 494 Words
    • 2 Pages

    Starbucks Study Case

    Founded in 1971, Starbucks is currently one of the largest retailers in the coffee industry. Despite the excellent growth since it first opened, in 2008 Starbucks found itself in a financial crisis and was in need of new strategies and implementations. Their financial results from the previous quarter proved that Starbucks was the worst in its history as a public company. Due to the financial crisis, the board of directors requested that Schultz return to the Starbucks as the CEO. Many consumers thought that of Starbucks as a "heartless corporate predator" and that they were expanding themselves too thinly. Understanding the perception of the company from the consumers point of view and the company's financial crisis Starbucks was going through, Schultz decided to implement a "transformational agenda" of new strategies to improve the company.…

    • 494 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Starbucks Case Studyc
    • 1376 Words
    • 4 Pages

    Starbucks Case Studyc

    Mind Tools Ltd (2014). Mintzberg 's Organizational Configurations - Strategy Skills Training from MindTools.com. Retrieved from ttp://www.mindtools.com/pages/article/newSTR_54.htm#…

    • 1376 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Best Essays

    Case Study - Starbucks
    • 1285 Words
    • 6 Pages

    Case Study - Starbucks

    “Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets. Starbucks positions their products on a relatively simple plane. They focus on quality and experience, rather than price. A comparison of specialty drinks with its competitors reveals very minor differences. Starbucks’ image is one of the key elements to their success. The company has realized that people don’t only come for the coffee; they come for the atmosphere. People socialize, read, study, or just enjoy the music while drinking their coffee.” (Kembell, Hawks, Kembell, Perry, & Olsen, 2002)…

    • 1285 Words
    • 6 Pages
    Best Essays
    Read More
  • Powerful Essays

    Introduction to Starbucks Case Study
    • 1731 Words
    • 7 Pages

    Introduction to Starbucks Case Study

    The history of Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.…

    • 1731 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Study #1: Starbucks
    • 1180 Words
    • 5 Pages

    Case Study #1: Starbucks

    1. What are the barriers facing Starbucks as they try to “teach” people to change their consumption habits from tea and instant coffee?…

    • 1180 Words
    • 5 Pages
    Powerful Essays
    Read More

Related Topics